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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

Spring graduation an event second to none
2013-09-16

 

Chester Missing 'accompanied' by Conrad Koch
Photo: Lelanie de Wet
19 September 2013

  Photo Gallery
Chester Missing: YouTube video
Graduation ceremony: YouTube video

This year’s Spring Graduation on the Bloemfontein Campus of the University of the Free State was a truly unique event.

From the moment Shenley Pretorius, a blind singer, opened her mouth to sing, a sensational ceremony unfolded in front of the 650 graduandi, their family and friends. The political analyst, puppet Chester Missing, was ‘released’ from his suitcase and – true to form – unleashed a pandora’s box of hilarity into the crowd. From beginning to end, the programme provided an occasion to be remembered for years to come.

Fifteen-year-old Shenley Pretorius, a Grade 9 learner at the Prinshof School for the Visually Impaired in Pretoria, performed her self-composed song, ‘I see you with my soul,’ sending shivers into the audience, followed by a version of Lady Antebellum’s ‘Never Alone’.

After her performance, a bustling Conrad Koch prepared the audience for his puppet, Chester Missing’s stream of whimsical satire. The on-stage antics of this cheeky ‘political commentator’ had the crowd crying with laughter with the now-famous twerk and did not disappoint with his ample mockery of politicians and celebrities. From President Jacob Zuma, Helen Zille, Julius Malema, Zwelinzima Vavi, Larry King to the cellphone manufacturer, Blackberry – nobody was spared.

In his speech, Prof Jansen highlighted the achievements of current and former Kovsie students. Sharing the stage with Prof Jansen was just such an example – former UFS student Johan Cronje. Recently, Cronje palmed in a bronze medal in the 1 500 m at the World Championships in Moscow.

"Don’t worry about where you came from. Worry about where you are headed to. Don’t let anyone tell you what you can or couldn’t do." With these words, Prof Jansen sent the new Kovsie graduates into the world.

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