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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

'England, the English and the problem of education in South Africa.’

2013-09-26

Attending the lecture were, from the left: Dr Susan Brokensha, Senior Lecturer: Department of English; Prof Rosemary Gray, Professor Emeritus (Honorary Life Vice-President of the English Academy of Southern Africa); Prof Jonathan Jansen; and Dr Thinus Conradie, Lecturer: Department of English.
Photo: Johan Roux
26 September 2013

Prof Jonathan Jansen: Lecture

The university celebrated the life of one of South Africa's most renowned art critics, hosting the 2013 English Academy’s Percy Baneshik Memorial Lecture on the Bloemfontein Campus.

The keynote lecture was delivered by Prof Jonathan Jansen, Vice-Chancellor and Rector, who joined a distinguished list of speakers to have delivered the lecture. Presented annually by the English Academy of Southern Africa, an association dedicated to promoting the effective use of English as a dynamic language in Southern Africa, past speakers include Prof Es’kia Mphahlele, Prof Njabulo Ndebele, Dr Alan Paton and Prof Albie Sachs. The lecture is hosted at venues across the country and this year Bloemfontein paid tribute to Percy Baneshik.

In his speech Not even colonial born: England, the English and the problem of education in South Africa,' Prof Jansen addressed the dilemma of the politics of language in both school and university education today.

Talking about the dominance of English in schools, Prof Jansen said it is the language of choice because indigenous languages are so poorly taught. "Simply learning in your mother tongue is absolutely no guarantee of improved learning gains in school. The problem is not the language of instruction; it is the quality of teaching, the knowledge of curriculum and the stability of the school."

Prof Jansen told the audience in the CR Swart Hall that Afrikaans-exclusive, or even Afrikaans-dominant white schools represent a serious threat to race relations in South Africa. "You simply cannot prepare young people for dealing with the scars of our violent past without creating optimal opportunities in the educational environment for living and learning together."

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