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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Kovsie student trailblazing to literary stardom

2013-10-24

Ace Moloi with a copy of his book In Her Fall Rose a Nation
Photo: Jerry Mokoroane
24 October 2013

Ace Moloi proves that ambition and self-belief are key ingredients in achieving your dreams. At merely 21-years of age, this Kovsie student made his entrance onto the literary scene with the launch of his first novel. In Her Fall Rose a Nation tells the story of a young girl who leaves her rural home to further her studies in the city. Loosing herself in the excitement of student life, she gets kicked out of university. As a result she has to find refuge in the streets that devour her last bit of hope of rising again. The novel, published by New Voices Publishing, was introduced to an eager audience at the Bloemfontein Campus.

Moloi, a third-year Communications student and prime of House Tswelopele, says his book is a unique offering that will inspire and intrigue.

"The inspiration behind this project emanates mainly from the realisation that as much as we bemoan the lack of reading among young people – particularly in the townships and rural areas – we haven’t taken the initiative to write books that will speak to them and their day-to-day circumstances."

The talented writer, who is also a content contributor for News24 and a former IRAWA Post news editor, says he has been influenced by the writings of extraordinary individuals such as Kwasi Koranteng, Steve Biko and Dr KPD Maphalla. It took him three years to write the book, Ace says, mentioning that it first started as a Sesotho novel, that was later turned into English.

Already working on his second manuscript, Prey and Predators, Ace’s message to fellow students is to never underestimate the power of dreams. "By nature, dreams are unique, and so is yours. Own it up. Defend it. Realise it. Most importantly, never allow anyone to make you feel guilty for having great ambitions, for without ambition there is no meaning at all to life."

* In Her Fall Rose a Nation sells for R100 and can ordered from Ace at ace.moloi@gmail.com. The book can also be ordered online for R150 from New Voice Publishing online bookstore at www.newvoices.co.za.

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