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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Well-known alumni honoured

2013-10-24

From the left are: actor Hannes van Wyk, Judge Faan Hancke and his wife Benita at the Kovsie Alumni Awards.
Photo: Elmada Kemp
24 October 2013

The actor and film maker, Hannes van Wyk, known for his role as Krynauw du Boisson in the M-Net soapie Egoli, was named Kovsie Alumnus of the Year during the Kovsie Alumni Awards. He and six other former Kovsie students and staff were honoured at this gala event for their outstanding achievements and contributions to the UFS during 2012.

Van Wyk, who completed his BAEd in 1990 at the University of the Free State, was honoured for his contribution to, and development of the South African Film and Television industry. This includes his work as producer, writer, researcher and director of companies such as PACOFS, M-Net and the SABC.

The actor wasn’t the only person in the public eye to be celebrated at the event.

The well-known columnist, Hanlie Retief, who interviews the top newsmakers of the country every week for Rapport, was recognised with a Cum Laude Award. She was honoured in this category together with Paul Colditz, Chief Executive Officer of FEDSAS, the national representative organisation of governing bodies, and Judge Violet Phatshoane, founder of Phatshoane & Henney Attorneys and judge in the High Court of South Africa.

Hanlie told the audience that her degree from Kovsies opened doors for her. She spoke about the interview she had in those days with the athlete Zola Budd, her first story to be published in the university publication, Bult.

Prof Johan Willemse, who is internationally known as an agricultural economist, and Dr Philemon Akach, known for his contribution to the development of Sign Language on the continent, were bestowed with the Alumni Award for outstanding service to the UFS.

The Kovsie Ambassador Award was presented to Judge Faan Hancke, Extraordinary Professor in the Faculty of Law at the UFS. As a former Kovsie, he served more than 12 years as Council member during his career and is still involved with the Alumni Trust.

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