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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

OSM Camerata records CD with world-renowned cellist
2014-05-14

In 2010, South African cellist Heleen du Plessis, Executant lecturer for cello at the University of Otago, initiated the project “Cello for Africa”. The objective was to record a CD of new South African compositions for cello, reflecting the multi-cultural context of the country.

Du Plessis received an extensive research grant from the University of Otago in order to realise the project by commissioning, premièring and recording music. The aim was to facilitate a dialogue between Western and African musical traditions, as well as between the cello and indigenous African instruments.

Hans Huyssen, composer and cellist, has been closely involved in indigenous African music for a considerable time. In light of his extensive international experience, the SAMRO Foundation has granted Du Plessis' request to commission Huyssen to this task.

A world premiere concert preceded the recordings at the UFS’ Odeion School of Music (OSM) in March 2013, partially funded by a Humanities Research Grant as well as the OSM. This event provided a collaborative platform for musicians from different cultural backgrounds and several institutions to contribute towards a cultural and musical exchange. The funding enabled the project to successfully conclude in the recording of the CD, “Cello for Africa”. It was released by ODE records – the New Zealand label for classical music.

The OSM Camerata (OSMC) is the flagship ensemble of the OSM and was founded in 2012 with the main objective to kindle and forge the talents of exceptionally gifted students and pursue the highest artistic standards possible.

The OSMC participated in 2013 in the 13th International Conservatoire Festival hosted at the Rimsky Korsakov Conservatoire in St Petersburg, Russia. The OSMC received a standing ovation during their gala performance in the Glazonov Hall with a programme by South African composers Stefans Grové and Hendrik Hofmeyr.

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