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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

KovsieTennis wins gold at USSA – again

2014-12-10

The annual University Sport South Africa (USSA) tournament was hosted by the KovsieTennis Club from 1 – 5 December 2014 in Bloemfontein.

This year was the first time that KovsieTennis entered two teams in the tournament. Our first team played in section A, while our second team competed in section B. Both sections were divided into two pools with round robin matches during the first three days. Thursday presented the cross-over with the finals taking place on that Friday.

During the round robin phase, our first team beat Rhodes University, University of Witwatersrand and University of Pretoria. On the Thursday, they met North West University (Pukke) in the semi-final and beat them 8-5 in matches. The last match was not played, since Kovsies already won the semi-final. For the third year in a row, Kovsies faced Stellenbosch University (Maties) in the final. After some brilliant tennis in sweltering heat, Kovsies found themselves 7-5 down in matches with the last two mixed doubles still to be played.

Janine Erasmus and Duke Munro, as number one couple, and Arne Nel and Heidi Murray, as number two couple, played outstanding mix doubles to win both matches, tying the score on 7-7. Due to the fact that Kovsies lost three of their matches in three sets they were crowned champions, winning with 17-14 on sets.

It is the eighth year in a row that the Kovsie club managed to win gold during USSA. We are also the only team that has won the tournament since the format changed to combined teams from 2010.

After the tournament Arne Nel, Duke Munro and Christi Potgieter were included in the squad from which a team will be selected, should tennis feature at the World Student Games in Korea during July 2015. Janine de Kock , KovsieTennis manager, was also appointed as manager of the SA Student team and Marnus Kleinhans from Kovsies will be their coach.

The second team beat Tshwane University of Technology, University of Kwa-Zulu- Natal and University of Cape Town during the round robin and in the semi-finals they won against University of Pretoria. Unfortunately they lost in the final against the North West University, but the club is extremely proud of the players since it was the first time all of them played in a USSA tournament. They gained a lot of experience that will greatly contribute to the value they will add to the team next year.

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