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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS and Free State department of Agriculture take hands

2007-04-02

During the visit to the Faculty of Natural and Agricultural Sciences of the University of the Free State (UFS) were, from the left: Mr Casca Mokitlane (Member of the Executive Committee for Agriculture in the Free State), Prof. Herman van Schalkwyk (Dean of the Faculty of Natural and Agricultural Sciences at the UFS) and Mr Tshepiso Ramarakane (Head of the Department of Agriculture in the Free State).

Photo: Stephen Collett

There is a need for the University of the Free State (UFS) and the Free State Department of Agriculture to work together as partners to pursue the development of agriculture in the province.

Prof. Herman van Schalkwyk, Dean of the Faculty of Natural and Agricultural Sciences at the UFS and Mr Casca Mokitlane, Member of the Executive Council (MEC) in the Free State, recently held investigative discussions to determine how a more focused strategic leadership for the development of agriculture in the province can be established.

Mr Mokitlane visited the faculty on the Main Campus in Bloemfontein and exchanged information with Prof. Van Schalkwyk on development issues in agriculture. Certain important agricultural issues between the faculty and the department was identified in order to build a more vibrant and sustainable agricultural industry in the province.

A few issues that would contribute to the building of relationships for sectoral development such as agricultural research, the training of small farmers and the department’s guidance officers, the support of community projects and targets for the land reform process were also discussed.

Mr Mokitlane visited nine departments within the faculty, among others the Lengau Agricultural Training Centre, where he had short discussions with prospective black farmers.

According to Prof. Van Schalkwyk thorough training of black emerging farmers was discussed. It was clear to him that small farmers who have already completed their training are a priority for the faculty. Further discussions will continue at a later stage.

Mr Mokitlane was also informed about the research done at the faculty, training programmes offered and the roles the different divisions are playing in terms of community service. Postgraduate students informed the delegates of their specific research and studies.

“We have great appreciation for the time Mr Mokitlane and his colleagues from the Department of Agriculture spent listening to what the faculty can do for agriculture in the Free State and also the rest of the country,” said Prof. Van Schalkwyk.

“Both parties are in agreement that the one cannot function without the other. We must move closer to each other in the interest of agriculture to face the challenges ahead,” said Prof. Van Schalkwyk.

Media release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl@ufs.ac.za
30 March 2007

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