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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

The UFS produces some of the finest teachers in the country

2015-03-02

The quest for producing well-grounded, excellent and prolific teachers at the UFS is bearing fruit. Numerous accolades have over the years been bestowed on some of the UFS Qwaqwa Campus's finest graduates.

"For us as the faculty, it is gratifying and rewarding to learn about the achievements of our students. These achievements do not only validate our efforts, but inspire us as well,” says Dr Dipane Hlalele, Assistant Dean in the Faculty of Education at the UFS.

Dr Hlalele also revealed that, in the recent past, the faculty at the Qwaqwa Campus has experienced an increase in the enrolment figures for teacher training.

"Numbers in our initial teacher education programmes grow in leaps and bounds and we produce some of the best teachers in the country. We are proud to say that on graduation day, our students receive at least two things, i.e., their qualifications as well as entry into the teaching profession," added Hlalele.

Some of the shining examples that Dr Hlalele referred to, are Tebello Tshabalala (English), Mthobisi Khumalo (Mathematics), Thabo Mohapi (Physical Sciences), Lehlohonolo Khanye (Accounting) and Yvonne Tsotetsi (Business Studies). All of these are educators at Lekgulo Senior Secondary School in Qwaqwa and have each produced a 100% pass rate in the 2014 examinations.

There is also Nape Motloung, whose excellent Mathematics results at Botshabelo's Lefikeng High School have placed him as the Top Mathematics Educator in the Free State. Motloung's consistent excellent results have also placed his school in the Top 10 of the Best Performing Schools in Mathematics. This has also won his school R100 000 from the Free State Department of Education.

At yet another Qwaqwa school, Sekgutlong Secondary, Malefetsane Mokomotoane's Mathematics results over the years have earned him a runner-up prize in the category Excellence in Teaching Mathematics at the 2014 National Teachers Awards hosted by Minister Angie Motshekga.

"I am proud to have had 98% of my learners pass Mathematics, with 10 distinctions," said an elated Mokomotoane, who has just been appointed Principal of Selelekela Secondary School in Qwaqwa.

"Having achieved an average of 59%, my highest ever, has taught me and my learners that through hard work, anything is possible," added Mokomotoane.

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