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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS mourns the death of valued Member of Council

2015-05-15

Father Patrick Towe

The senior leadership of the University of the Free State (UFS) is deeply saddened by the passing away of Father Patrick Towe on Wednesday 6 May 2015, following a period of illness. Father Towe served as Chairperson of the university’s Campus Ministries Forum (CMF) for several years, and had been its representative on the UFS Council since 2006.

“Father Towe was an extremely valuable member of the UFS Council. His insight into and knowledge of university business always contributed greatly to the spirit in which the deliberations of Council took place. He will be dearly missed. Our deepest condolences go to his family, friends, the students of ACTS, as well as the congregation in Heidedal, which he served,” said Judge Ian van der Merwe, Chairperson of the UFS Council.

“I remember Father Towe fondly for his pastoral availability to staff and students during moments of crisis from the time of the Reitz incident to those times in which we lost precious student lives. He would call us to prayer and consolation, and for these gifts from Father Towe I am deeply, deeply grateful,” said Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

Father Towe, OMI (Missionary Oblates of Mary Immaculate) represented the Association of Catholic Tertiary Students (ACTS) on the Campus Ministries Forum. As Student Chaplain, he served the university student body through the Catholic Christian Ministry, providing spiritual guidance and support. He took up campus ministry in Bloemfontein in November 2002, and developed a quasi-parish within the student communities on campus.

He received his education in the United Kingdom where he was ordained in 1975. Throughout his career, Father Towe had a special involvement with community development and youth work. He worked as the Roman Catholic Chaplain at the University of Southampton from 1996 to 1998, providing pastoral care to both students and staff of the university. He served as Parish Priest of Christ the King in Heidedal, Bloemfontein.

“Father Towe was instrumental in reviving the CMF, and getting many more churches on campus involved. He had a heart for seeing churches with different backgrounds and focuses unite in making a difference at the university. He was a true gentleman, and was willing to listen to and negotiate with people, without compromising his values. He also did great work among the people of Heidedal towards the end of his life, and we will miss his presence on the CMF”, said Pastor Alistair Kingwill, current Chairperson of the CMF.

Media Release
Lacea Loader
Director: Communication and Brand Management
Tel: +27(0)51 401 2584
E-mail: news@ufs.ac.za

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