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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

Amphitheatre to energise student life on the Qwaqwa Campus
2015-06-11

The Qwaqwa Campus of the University of the Free State is one of the fastest-growing rural campuses.

Since 2010, the campus has, among other things, built two new student residences, which provide accommodation for an additional 500 students. The old disused boiler room, which was used as a storeroom, has been converted into much-needed ablution and dressing room facilities at the sports fields.  The Faculty of Education now boasts a Technology, Engineering Graphics and Design Education laboratory. The project was funded by the Department of Higher Education and Training.

One of the student priorities is a common space in the form of an open amphitheatre in front of the library.

‘’The amphitheatre is a highly-welcomed structure on our campus as it will provide students with an informal environment to study, socialise and meet,’’ said the Campus Principal, Prof Prakash Naidoo.

‘‘We have erected this on an existing space that was already used for outdoor launches and events on the campus, and is in line with our thinking of energising student life on campus. In addition, we have complemented this with the use of solar energy, so that students can just plug in and charge their phones and laptops while they are in the amphitheatre.”

Excited students, Chibi Mosia and Tshilidzi Matshavha, in final-year Chemistry and Chemistry Honours respectively, concurred that the amphitheatre is a good project for the campus.

‘‘It is an important and distinctive feature for the campus as it adds to the growth of our beautiful campus,’’ said Mosia.

‘’It will also enhance the use of alternative energy sources to reduce the campus's carbon footprint,’’ added Matshavha.

The project is worth almost R2,5 m, and took 12 months to complete. The Department of Higher Education and Training also provided the funds for this project.

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