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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

Prestige Scholars Programme invests in promising academics
2015-06-24

Photo: Sonia Small

Whilst many academics find it challenging to have sustainable funding for specific projects, it is often just as challenging to find relevant exposure and good mentorship programmes to fully prepare academics toward becoming full professors.

Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS, designed the Vice-Chancellor’s Prestige Scholars Programme (PSP) specifically targeting newly-completed post-doctoral students who are already members of the academic staff.

The goal is to select the most promising young scholars and to make substantial institutional investment in their development.

To date, the PSP has produced 2 Fulbright scholars; 10 National Research Foundation (NRF) rated scholars; 1 NRF Blue Skies research project and 14 NRF Thuthuka-funded projects. These scholars work with the best academics at leading universities on three continents.

Prof Jackie du Toit, co-director of the programme, explains that while the PSP does not provide funding, it is a great programme to empower scholars by means of assistance towards generating funding from outside sources.

Prof Du Toit co-directs this programme with Proff Corli Witthuhn, Vice-Rector: Research and Niel Roos from the Department of Africa Studies.

“The PSP bases its approach to funding on the philosophy that young scholars are to be encouraged towards financial independence, based on a viable postdoctoral project that would sustain their scholarship for five to eight years post PhD. We believe that the cachet and long-term sustainability of existing funding programmes such as Fulbright outweighs the short-term benefits of automatic funding from the PSP. We also endeavour to teach young scholars to work cleverly within institutional parameters, rather than leave them floundering once they step off the active PSP.”

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