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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Moving towards creating a more accessible UFS for mobility-impaired students

2015-07-21

Centre for Universal Access and Disability Support’s logo for persons with mobility impairments.
Design: Karoo Republic

Hi, my name is Jackson, and I am a wheelchair user following an accident that left me paralysed.

We often take for granted the ability to navigate obstacles, and to move readily from place to place. Few people have to worry about mobility on campus, but for students with mobility impairments, it presents many challenges that few of us are aware of.

The biggest struggle for students with mobility impairments is often encountered in the lecture room/hall. Once they arrive at the class (often struggling to get there on time), their next challenge might be entering the classroom and finding a suitable place where they can sit comfortably. As it is, there are only a few loose tables in most lecture halls. Consequently, the students have to sit through the lecture taking notes and working with their laptops resting on their laps. Obviously, this is uncomfortable and not conducive to their learning process.

When students have limited hand function, the result is that they write more slowly and with difficulty. However, the UFS does offer assistance from scribes, adapted computer hardware/software, assistive devices, and/or modified furniture. Such adaptations can be arranged by the Centre for Universal Access and Disability Support (CUADS), which boasts an official test and examination venue where students with mobility impairments can proceed with their tests and exams if they prefer.

Students with Cerebral Palsy may experience difficulties with quick, sudden physical movements, and delayed processing of information. Stressful circumstances can result in their experiencing difficulty when having to write or process information quickly enough during test and examination situations. The Extra Time Panel, in collaboration with Student Counselling and Development, determines the time concession for those students with mobility impairments who have such needs.

The importance of accessible parking spaces exclusively designated for wheelchair users not only involves such places being closer to a building entrance but also wide enough for a wheelchair user to get in and out of a vehicle safely.

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