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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Social work students off to Sweden on exchange programme

2015-08-17

Excited about the prospects of studying in Sweden, Letttie and Moratoe already have their bags packed. Photo: Valentino Ndaba

In 2011 the university signed an exchange programme agreement with Jönköping University (JU), in Sweden. Since the inception of the contract the UFS Department of Social Work has been able to send two second year students to the guest university for a semester annually while also hosting students from JU.

The UFS is one of only 350 partner universities that JU co-operates with on an international level. The university that describes itself as “the most international university on Sweden” welcomes 714 exchanged students annually. This year, their School of Health and Welfare will host two of our Social work students, Moratoe Tshabalala and Lettie Mohoko; who are the fourth duo to take this unique opportunity.

These Kovsies will join the JU from 17 August-20 December 2015. By focusing on Swedish Social work and welfare policy, participation and inclusion, and Old-age care, they intend to use the learning experience to influence our country’s welfare system.

Growing up in Wesselsbron - a small town in the Free State, Lettie has always been passionate about working with people and having a positive impact on their lives. She sees the exchange programme as an opportunity to gain an international perspective which will provide more skills, hence improving her community engagement.

Moratoe, who is from the small town of Senekal, echoed similar sentiments, adding that she is interested in the distinctiveness of Sweden’s social welfare system, which offers free education, where old people get free care from the government, and children get incentives to attend school.

Lettie and Moratoe also volunteer as representatives of the UFS at ENGO Family Care, a non-profit organisation in Bloemfontein.

Dr Anneline Keet, Head of the UFS Social Work Department, believes that the exchange experience enhances the students’ critical thinking, and facilitates their ability to engage with different social welfare systems. While only two students are able to experience the full exchange annually, the rest of the students also benefit from the discussions taking place in class where students from the guest university (JU) join them for a semester.

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