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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Walking and running routes launched on UFS Bloemfontein Campus

2015-09-16

Photo: Hatsu Mphatsoe

On Casual Day, Friday 4 September 2015, the UFS Health and Wellness Centre and KovsieSport launched a healthy lifestyle on the Bloemfontein Campus with the focus on Walking and Running routes. The theme of the event was set by the many flying tutus, together with outrageous outfits that were to be seen in the crowd of anxious and excited runners.

There are a total of six walking and jogging routes, stretching over the central and western parts of the Bloemfontein Campus. Colour-coded arrows indicate the various routes, ranging from a three-kilometre route (green) to an eight-kilometre route (black). The 2,5 km route is accessible for people with wheelchairs.

According to Arina Engelbrecht, who is spearheading the Wellness programme, a board will be erected in front of the Callie Human Centre later on, explaining the various routes. All the routes start and finish at the Callie Human Centre.

This initiative is receiving support from management, who requested that a healthy lifestyle be encouraged amongst students and staff. With this project, staff and students can train and exercise in a safe environment. The routes are also wheelchair friendly, and will be expanded to cycle routes in the future.

Various departments showed their support in numbers, bringing together teams that competed. Staff and students were excited to see what bends and turns lay ahead of them on the trails. Prof Nicky Morgan: Vice-Rector: Operations, cut the ribbon at the official opening of the routes. Morgan himself was extremely excited about the event, as he navigated his way energetically between the runners and walkers.

In his opening speech, Pieter du Plessis, Executive Assistant to the Vice-Rector: Operations, talked about the importance of keeping healthy by doing something as simple as walking, an inexpensive method of keeping healthy.

Arina commented: “We received some great feedback from the masses that attended, and many said they will continue to make use of the routes.”

This event forms part of the human project of the UFS, and will also create awareness amongst staff and students about persons with disabilities.

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