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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Trauma, Forgiveness, and Reconciliation Studies produces a literary hat trick

2015-12-17

Description: Samantha book cover Tags: Samantha book cover

Three scholars. Three books. One research unit.

Two post-doctoral fellows and a PhD student from Trauma, Forgiveness and Reconciliation (TFR) Studies at the University of the Free State (UFS) have each achieved author-status. During December 2015, Drs Samantha van Schalkwyk and Kim Wale, as well as Naleli Morojele will have their books on the shelves.

Dr Van Schalkwyk, PhD in Psychology (UFS, 2014), is leading co-editor of the book A Reflexive Inquiry into Gender Research: Towards a New Paradigm of Knowledge Production & Exploring New Frontiers of Gender Research in Southern Africa. The book is a product of an international symposium she organised in 2013. Dr Van Schalkwyk has made prolific contributions during her three years at the UFS: speaking at two international conferences, and publishing her research in internationally-accredited peer-reviewed journals. In addition, she is also heading a major research project on Gender Reconciliation, based at the university.

Dr Wale is a graduate of the University of London with a PhD (2013) in post-conflict development. Her forthcoming book, South Africa's Struggle to Remember: Contested Memories of Squatter Resistance in the Western Cape is based on her doctoral research. Now that Dr Wale’s book is finished, she will be working with Prof Pumla Gobodo-Madikizela on the analysis of research data collected for a study on transformation – as well as resistance to it – in students’ residences.

Description: Kim Wale book cover Tags: Kim Wale book cover

Naleli Morojele received her Master of Arts in African Studies in 2014 from the UFS. Her dissertation research was on women political leaders in post-conflict countries, with data collected in South Africa and Rwanda. The review comments on her thesis prompted her to consider turning her research into a book. She spent seven months on this project with support from a global network of mentors affiliated with TFR Studies. The product is the book, Women Political Leaders in Rwanda and South Africa: Narratives of Triumph and Loss. Morojele is currently a PhD candidate. Her study focuses on university women, and explores women’s gender identity in the post-apartheid context.

“I am very excited about the work that these young women have produced,” says Prof Gobodo-Madikizela. “Dr Van Schalkwyk has already been invited by Palgrave Macmillan to consider a contract with the publisher to turn her PhD thesis into a book. It is going to be a very busy and productive year for her.”

A bumper book launch in mid-January 2016 is in the pipeline.

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