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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Center for Universal Access and Disability Support (CUADS) produces 22 graduates

2016-04-26

Lutho Xintolo (right) is one of the Centre for Universal Access and Disability Support 2016 graduates. She is currently pursuing her Honours in Psychology.
Photo: Supplied

Once again, the University of the Free State (UFS) hosted a successful series of graduations from 12-15 April 2016 where 3681 students were conferred qualifications at the Bloemfontein Campus. Among those graduating were 22 students who are affiliated with the university’s Center for Universal Access and Disability Support (CUADS).

Some of these students included Zingisa Ngwenya, who is currently busy with her second degree; Grant Lombaard, Zanele Morerwa, and Lutho Xintolo, all of whom are pursuing their Honours degrees. Louzanne Coetzee, a visually-impaired international champion athlete, was awarded a Communication: Corporate Marketing Honours degree this autumn. “We have five athletes and a cyclist with disabilities, amongst our students who are of world-class standard,” said Martie Miranda, Head of the Center.

“The Center assists students to gain access to study courses, buildings, and lecture venues, learning material such as Braille, audio, enlarged print, and E-text, computer facilities with assistive technology and software and adapted hardware, and a specialised examination and test venue for alternative test and exam procedures,” Miranda added.

Students with disabilities who enrol with CUADS receive support according to their individual needs from registration through to graduation. “During this process we identify challenges experienced in their administrative, academic, support, student life, and physical environments, and then address these challenges,” Miranda said.

Support provided by the Center includes amanuenses and extra time during tests and exams according to the student’s specific needs, (as determined through evaluation by the Extra Time Panel), together with Student Counselling and Development, academic tutors provided by the New Academic Tutor programme in collaboration with the UFS Centre for Teaching and Learning, and Sign Language interpreters or lip-speakers as well as real-time captioning.

Students with specific learning difficulties, mobility, visual, or hearing impairments, psychological, or other chronic conditions that might have a disabling effect on them, as well as those with temporary impairments, are fully supported by the CUADS. The Center strives to ensure that students achieve their full potential throughout their journey with our university.

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