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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Strydom helps establish SA in international clarinet arena

2016-06-07

Description: Danré Strydom Tags: Danré Strydom

Danré Strydom, clarinet lecturer in
the Odeion School of Music at the
University of the Free State, was
named national chairperson to
represent South Africa in the
International Clarinet Association.
Photo: Odeion School of Music.

Her appointment holds international benefits not only for the University of the Free State (UFS), but also for the rest of South Africa’s clarinet community.

This is the view of Danré Strydom, clarinet lecturer in the Odeion School of Music (OSM) at the UFS, on her appointment as South African chairperson of the International Clarinet Association in Columbus (Ohio), America.

It is no coincidence, therefore, that the OSM, with Strydom at the helm as Buffet artist, will present an international clarinet festival on the Bloemfontein Campus from 4 to 8 October 2016. During the International Clarinet Extravaganza, a first for South Africa, world-renowned clarinet players like Eddy Vanoosthuyse of Belgium, Marco Mazinni of Peru, and Sun Zhen of China, will perform.

More contact with overseas representatives
“South Africa’s clarinet community is fairly distanced from the rest of the world,” says Strydom. “In places like Europe and the USA, it is easy to attend a variety of masterclasses, research opportunities, and clarinet festivals.” Her appointment means that she will have more contact with representatives from other countries. “It is also important for composers from South Africa to have their work performed beyond our borders.”

The purpose of the International Clarinet Association is to support projects that benefit clarinet players. She also writes for the association’s journal.

Strydom, who is completing her PhD this year, was honoured some seven months ago with the elite international accomplishment of Buffet artist. She is the first South African to represent Buffet-Crampon.

Clarinet festival offers additional opportunities
Strydom says the clarinet festival hosted by the UFS is “a wonderful opportunity to put the UFS, OSM, and South Africa on the map for clarinet performance, education, and research.”

The purpose of the festival is to expose South African clarinettists and educators to international trends, and to learn from the best in the world. “The festival will prove that the current education, compositional techniques, standard of players, and the quality at academic institutions can compete with the rest of the world. I also believe it will provide opportunities for students to connect with international players and, in that way, open doors for possible postgraduate studies or concert opportunities overseas.”

Watch videos of Strydom:
Video 1
Video 2

Click here to watch other videos of the OSM.

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