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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

First residence for UFS South Campus

2016-09-01

The residence has 146 double rooms with 17 kitchens
overall, each corridor has one kitchen. The residence
also has a gazellie and a conference room that
can accommodate 50 people.
Photo: Charl Devenish

The South Campus of the University of the Free State in Bloemfontein now has its own student residence. Completed in June 2016, the new residence can accommodate 250 undergraduate and 20 postgraduate students.

The residence has 270 beds, with 20 single-bedroom flats and 12 additional single rooms in the corridors. Each of these single-bedroom flats has a kitchen, lounge, and a bathroom. There are 146 double rooms with 17 kitchens overall, each corridor has one kitchen. The residence also has a gazellie, a conference room that can accommodate 50 people, as well as eight laundry rooms with a drying area.

“Students at the South Campus have, up until now, been commuting from the Bloemfontein Campus and residential areas around town. We are extremely proud that accommodation will now be available to our students on the campus. Although the official opening of the residence is said to take place early in 2017, some students have already moved in,” says Prof Daniella Coetzee, Principal of the South Campus.

The residence was built at a cost of R57 million, which was funded by the UFS and the Department of Higher Education and Training.

Residence accessible to differently-abled people
The UFS strives to cater for differently-abled people by making all its buildings accessible to them. This residence is no exception, as it has two rooms available on the ground floor of Block C for differently-abled students. These rooms accommodate two students per room.

A one-of-a-kind newly installed water system
The residence is also the first at the university that has a grey-water system installed. Grey water is made up of bath, shower, and bathroom sink water. The water will then be reused for toilet flushing as well as for irrigation purposes on the campus.

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