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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS postdoctoral Fellow expands international opportunities for women in Science Communication

2016-12-13

Mikateko Höppener, postdoctoral Fellow at the
Centre for Research on Higher Education and
Development (CRHED), University of the Free State (UFS),
who was selected as one of five South African women
to participate in the Best Practice in Science
Communication UK study tour.

“Often, the power lies in our own hands as individuals to take the initiative, be curious about opportunities to learn, develop an interest to make a positive contribution in society through our research, and make use of our networks within and outside of academia to effect positive change.”

This is according to Mikateko Höppener, a postdoctoral Fellow at the Centre for Research on Higher Education and Development (CRHED), at the University of the Free State (UFS), who was selected as one of five South African women to participate in the Best Practice in Science Communication UK study tour. This was part of the British Council and Academy of Science South Africa (ASSAf) women in science project.

Höppener said she saw this as an opportunity to expand opportunities for women in Science, Technology, Engineering and Mathematics (STEM). “The whole experience reinforced my conviction that there is a lot of untapped potential for young people to practise and enhance science communication in South Africa for the betterment of our communities,” she said.

During her visit to the UK, Höppener was exposed to an international networking platform of science communication practitioners and stakeholders such as the Director for Development of Vitae, departments at The Royal Society, science journalists at the BBC World Service, policy advisers and public engagement teams at the Welcome Trust, the Director of SciDev.net, and the Science Adviser for STEM Education and Public Engagement at the British Council.

Höppener said each of these meetings had highly interactive presentations and discussions with members of various organisations and the South African delegation.

Being selected for the science communication fellowship and attending the study tour was not only personally and professionally rewarding for Höppener, it also enabled her to pass on what she had learnt to fellow emerging women researchers in South Africa.

Earlier this year, she hosted a WiSTEM (Women in Science, Technology, Engineering and Mathematics) Science Communication and Engagement Workshop at the UFS and through press releases and radio interviews, brought positive attention to the UFS to inspire young women across the country to get involved in science communication training.

“I intend to establish a science communication and engagement centre at the UFS where ongoing training, mentorship and support will be offered to young researchers to learn how to orient their knowledge and research to community development through science communication,” said Höppener.

The Best Practice in Science Communication UK study tour took place from 24 to 28 October 2016 as part of the Newton Fund Professional Development Programme South Africa.

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