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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Meet our Council: A teacher with a passion for changing lives

2016-12-19

Henry Dumisani Madlala

William Arthur Ward once said: “The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.”

However, a teacher can only be great and inspire when teaching is a passion and a calling.

This is exactly the case with Henry Dumisani Madlala, Councillor of the University of the Free State. Mr Madlala is the principal of New Horizon College, a private school in Harrismith.

High educational standards and quality teaching
“New Horizon College is an independent, non-racial educational institution striving to maintain high educational standards and making quality education accessible to all. We have attained a 100% matric pass rate each year in the past six years since I became headmaster."

"My recipe is simple: teachers must teach and learners must learn.”

Mr Madlala was born and bred in KwaZulu-Natal and matriculated from Amazulu High School. Afterwards, he completed a BSc degree in Mathematics and Physics at the University of the North’s Qwaqwa Campus.

Delegate, govern, and trust
He says: “There are three key management principles which I follow as principal: delegate, govern, and trust. I give responsibilities to people, I make sure that they know what is expected of them, and in the end I trust them to carry out their responsibilities.”

His career as teacher and principal has been full of highlights on which he looks back with satisfaction.

Proud to plough back into the university
Madlala has been serving on the UFS Council since 2010 and has been part of Kovsie Alumni’s executive management since 2011. He is proud to plough back into the university in this manner.

“To me, being a Kovsie alumnus means pride, respect, discipline, and loyalty. Once a Kovsie, always a Kovsie!”

For this reason, Madlala believes that the UFS will play a major role in the country and in higher education for a long time to come.

“The UFS has been in existence for more than a hundred years and will no doubt survive for another hundred years or longer. We are indeed one of the leading universities in the country when it comes to transformation and academic excellence. The survival of the UFS is not a dream, but a reality.”

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