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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

UFS congratulates Free State on matric results

2017-01-05

With projects like the Internet Broadcast Project and the
Schools Partnership Projects the UFS helps to improve
education at schools in the Free State.
Photo: iStock

The University of the Free State (UFS) congratulates the Free State and its learners on their outstanding performance in the 2016 matric results. The university, who also plays a role in promoting excellence at school level, is proud of the Free State’s achievement as the best-performing province in the country with a 93,2% pass rate, excluding progressed learners.

“On behalf of the university community I would like to congratulate the Free State MEC of Education, Tate Makgoe, who is also a member of the UFS Council, and the Department of Education in the province on this fine achievement. The UFS is proud to be involved in projects that contribute to the success of the province’s learners. These include the Internet Broadcast Project (IBP) and the Schools Partnership Projects (SPP). The projects help to improve the quality of teaching and help learners to overcome severe domestic conditions in rural areas,” says Prof Nicky Morgan, Acting Vice-Chancellor and Rector of the UFS.

Internet Broadcast Project

The UFS IDEAS Lab in the Department of Open and Distance Learning on the UFS South Campus supports learners in 83 schools through the IBP with the help of academic videos. The project is a collaboration between the university and the Department of Education in the province. It includes support for subjects such as Mathematics, Physical Science, Life Science, Economics, Accounting, and Geography.

A purpose-built school appliance, comprising a projector, speakers, and a PC, is set up at each school, where learners receive video lectures from highly-qualified teachers.

During a function held in Bloemfontein on 5 January 2017 to congratulate performing schools in the province, Mr Makgoe made special mention of the IBP and said that part of the success of the province can be attributed to the project. Many of the top performing schools had learners who participated in the project. One of the districts that forms part of the project, the Xhariep District, was announced as the top performing district in the province, and is second in the country.

Schools Partnership Projects

The SPP focuses on teachers in order to have a more sustainable impact, with 69 schools in the Free State and Eastern Cape being part of it.

It makes use of mentors (30) who assist teachers and headmasters with school management, Mathematics, Physical Science, Accounting, and English as language of learning. The project has an annual budget of more than R15 million – all the funds come from sponsors outside the UFS.

Mentors visit schools and share knowledge, extra material, and technology to improve the standard of teaching. The change has been significant. Matric results and Bachelors pass rates have improved dramatically in these schools.

Another aspect is the identification of learners with potential (so-called first-generation students) to go to university. They are assisted through extra classes and in applying for tertiary education and bursaries.

Many of them currently study at the UFS, and also receive mentorship at university.

Dr Peet Venter, SPP Project Manager, said his team is proud to be part of the process of helping the Free State to become the number one province in the country again.

Both the IBP and SPP was started in 2011 and are managed from the university’s South Campus in Bloemfontein.

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