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UFS wins big at 2019 IABC and MACE awards ceremonies

12 December 2019 | Story Amanda Tongha | Photo MACE

MACE read more — Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.

The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year.

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete.

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.

Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue.

Student Recruitment content

Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight.

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand.

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process.

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards.

News Archive

Sesotho dictionary to be published

2008-04-15

Mr Motsamai Motsapi, editor-in-chief.

A comprehensive bilingual Sesotho dictionary will be published in the 2008/2009 financial year, thanks to the efforts of the Sesiu sa Sesotho National Lexicography Unit hosted by the University of the Free State (UFS). ”Sesiu” is a Sesotho word meaning ”a reservoir for storing grains”.

According to the Editor-in-Chief of the Sesiu sa Sesotho National Lexicography Unit, Mr Motsamai Motsapi, the unit intends to continuously develop and modernize the Sesotho language so that its speakers are empowered to express themselves through Sesotho without any impediments, in all spheres of life.

The unit is one of the 11 nationally established Pan South African Language Board (PanSALB) structures representing South Africa’s 11 official languages.

Their main objective is to preserve and record the various indigenous languages by compiling user-friendly, comprehensive monolingual dictionaries and other lexicographic products, and to develop and promote these languages in all spheres of life.

The Minister of Arts and Culture, Dr Pallo Jordan, has lamented the fact that it is virtually impossible to find a bookstore in any of the country’s shopping malls that distributes literature in the indigenous African languages.

The minister said the capacity to both write and read in one’s home language gives real meaning to freedom of expression.

Therefore the publication of this Sesotho dictionary should be seen in the context of the development of the indigenous languages, as encapsulated in both the minister’s vision and that of the Sesiu sa Sesotho National Lexicography Unit.

The pending publication of this dictionary is the culmination of years of hard work invested in this project by the Sesiu sa Sesotho National Lexicography Unit.

“I believe that slowly but surely we have made some strides, as we have produced a Sesotho translation dictionary draft in 2006 covering letters A to Z. We have also built a considerable Sesotho corpus. But we still have a mammoth task ahead of us, because the work of compiling a dictionary does not end”, said Mr Motsapi.

“All Sesotho speakers should be involved, as the language belongs to the speech communities, and not to certain individuals”, he added.

He said given the reality that the UFS is situated in a predominantly Sesotho-speaking province and is part of its general community, it will always benefit the university to be part of the efforts of the South African nation to address the past by ensuring the development of the Sesotho language.

The unit is located in the African Languages Department of the Faculty of the Humanities at the UFS, and collaborates closely with the Language Research and Development Centre (LRDC) at the UFS to further the development of the Sesotho language. It is funded by PanSALB.

Media Release
Issued by: Mangaliso Radebe
Assistant Director: Media Liaison
Tel: 051 401 2828
Cell: 078 460 3320
E-mail: radebemt.stg@ufs.ac.za
15 April 2008

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