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12 December 2019 | Story Amanda Tongha | Photo MACE
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Staff members from the Department of Communication and Marketing celebrating their MACE Excellence Awards.
The Department of Communication and Marketing again received national and international recognition for its communication and awareness campaigns this year. 

On 28 November 2019, the department made a big splash at the national Marketing, Advancement, and Communication in Education (MACE) 2019 Excellence Awards, winning multiple awards for its work in communication and marketing. Scooping up five awards, the department earned accolades for the communication campaign on the MT Steyn statue review process, the Kovsie App, and awareness campaigns for gender-based violence and the Kovsies Multilingual Mokete. 

This comes on top of the two awards the department won at the International Association of Business Communicators (IABC) Africa Silver Quill Awards during an awards ceremony presented in Centurion, Gauteng, on 16 October 2019. During this event, the department was also acknowledged with an Excellence Award for the Kovsie App communication campaign and a Merit Award for the communication campaign on the MT Steyn statue review process.


Celebrating the best in marketing, advancement, and communication

Hosted annually, the MACE Excellence Awards recognise and celebrate the excellence of specialists and practitioners in marketing, advancement, and communication in the higher-education sector. MACE plays a vital role in adding value to practitioners through high-quality development programmes, facilitating networking partnerships and transformation, as well as promoting best practices among these professions at member institutions.

At the 2018 MACE Excellence Awards, the Department of Communication and Marketing received the prestigious Severus Cerff Award, presented to a higher-education institution that consistently excels in the fields of marketing and communication. The department also brought back six other awards, including three gold awards, which are awarded to the highest-scoring entries in the 30 categories evaluated. These ranged from brand-building campaigns to print publications; website to social media, assessed by marketing and communication professionals in the higher-education and private sectors.  

Continuing its winning streak at the 2019 MACE Excellence Awards held in Port Elizabeth from 27 to 28 November 2019, the Department of Communication and Marketing was singled out for keeping stakeholders informed on the MT Steyn statue review process. For this, the department received the prestigious Business Issue Special Award, presented to an entry that successfully addressed a critical business issue. 

Student Recruitment content
Staff members from the Department of Student Recruitment Services celebrating their MACE Excellence Awards

Being recognised nationally and internationally

Adding to the UFS tally, the Department of Student Recruitment Services was also recognised at the 2019 MACE Excellence Awards for its communication campaigns to market the university. The department won three awards, one gold (for the School Anthem – Petunia Secondary School campaign) and two bronze awards for the Light the fire – Grade 9 school subject choice intervention and Re-engineering of the UFS Undergraduate Prospectus 2020 campaigns, bringing the number of UFS MACE Excellence Awards for this year to eight. 

Lacea Loader, Director: Communication and Marketing, who accepted the Business Issue Special Award on behalf of the University of the Free State (UFS), says the recognition affirms the role the department plays in building and promoting the UFS brand. 

“I am immensely proud of the national and international recognition the Department of Communication and Marketing received for its work this year. Being recognised by our peers for quality and innovative work is most rewarding and it demonstrates the dedication and commitment of a highly innovative and creative team.”  

The awards won by the Department of Communication and Marketing included three gold awards for the communication campaign on the MT Steyn statue review process, Gender-based violence Awareness Campaign, and Kovsies Multilingual Mokete Communication Campaign; a silver award for the KovsieApp Communication Campaign; and the Business Issue Special Award for the Communication Campaign on the MT Steyn statue review process. 

- A record number of 202 entries from 15 institutions were evaluated in the 2019 MACE Excellence Awards. 

News Archive

Centre to enhance excellence in agriculture
2008-05-09

 

At the launch of the Centre for Excellence were, from the left, front: Ms Lesego Sejosengoe, Manager: Indigenous Food, Mangaung-University Community Partnership Project (MUCPP), Ms Kefuoe Mohapeloa, Deputy Director: national Department of Agriculture; back: Mr Garfield Whitebooi, Assistant Director: national Department of Agriculture, Dr Wimpie Nell, Director: Centre for Agricultural Management at the UFS, and Mr Petso Mokhatla, from the Centre for Agricultural Management and co-ordinator of the Excellence Model.
Photo: Leonie Bolleurs

UFS centre to enhance excellence in agriculture

The national Department of Agriculture (DoA) appointed the Centre for Agricultural Management within the Department of Agricultural Economics at the University of the Free State (UFS) as the centre of excellence to roll out the excellence model for small, medium and micro enterprises (SMME’s) for farmers in the Free State.

The centre was launched this week on the university’s Main Campus in Bloemfontein.

The excellence model, which is used worldwide, was adapted by the Department of Trade and Industry as an SMME Excellence Model. The DoA then adapted it for agricultural purposes.

“The excellence model aims to assist farmers in identifying gaps in business skills. These gaps will be addressed by means of short courses. It will help to close the gap between the 1st and 4th economy,” said Dr Wimpie Nell, Director of the Centre for Agricultural Management at the UFS.

The UFS – as co-ordinator of the SMME Excellence Model – the DoA, the private sector, municipalities, small enterprise development agencies, and non-governmental organisations will be working together to enhance excellence in agricultural businesses in the Free State.

The benefit of the model is that it changes the mindset of emerging farmers to see agriculture as a business and not as a way of living. Dr Nell said: “We also want to create a culture of competitiveness and sustainability amongst emerging farmers.”

“The Free State is the second province where the model has been implemented. Another four provinces will follow later this year. Altogether 23 officers from the DoA, NGO’s and private sector have already been trained as facilitators by the Centre of Excellence at the UFS,” said Dr Nell.

The facilitator training takes place during four contact sessions, which includes farm visits where facilitators get the opportunity to practically apply what they have learnt. On completion of the training facilitators use the excellence model to evaluate farming businesses and identify which skills (such as financial skills, entrepreneurship, etc.) the farmers need.

The co-ordinator from the Centre of Excellence, Mr Petso Mokhatla, will monitor the facilitators by visiting these farmers to establish the effectiveness of the implementation of the model. Facilitators must also report back to the centre on the progress of the farmers. This is an ongoing process where evaluation will be followed up by training and re-evaluation to ensure that successful establishment of emerging farmers has been achieved.

According to Ms Kefuoe Mohapeloa, Deputy Director from the national Department of Agriculture, one of the aims of government is to redistribute five million hectare of land (480 settled people per month) to previously disadvantaged individuals before 2010. The department also wants to increase black entrepreneurship in rural areas by 10% this year, increase food security by utilising scarce resources by 10%, and increase exports by black farmers by 10%.

“To fulfill these objectives it is very important for emerging farmers to get equipped with the necessary business skills. The UFS was a suitable candidate for this partnership because of its presence in the Accelerated and Shared Growth Initiative of South Africa (ASGISA). With the Jobs for Growth programme, ASGISA is an important extension to the Centre of Excellence and plays a major role in the implementation of the model to improve value-chain management,” said Ms Mohapeloa.

Twenty facilitators will receive training in June and another 20 in October this year. “The more facilitators we can train, the more farmers will benefit from the model,” said Dr Nell.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
8 May 2008

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