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27 December 2019 | Story Dr Cindé Greyling | Photo Supplied
When academics and economics meet

KovsieInnovation at the UFS is bridging the gap between industry and academics with a powerful force. For too long, research remained an academic pursuit, with many innovative ideas stuck between the pages of a thesis – only to come alive during exclusive, short-lived conference proceeds.


KovsieInnovation

Recently, Gerard Verhoef, Director in the Directorate: Research Development (DRD), and his team from KovsieInnovation finalised their Innovation and Commercialisation Strategy in order to create a structured pathway for good ideas. The primary objective of KovsieInnovation – the UFS Innovation and Entrepreneurship Office – is to achieve sustainable growth in third-stream income from innovative research activities stemming from the UFS. “Potential successful ideas must be feasible, viable, and sustainable, and we formulated an eight-step plan to facilitate this,” Verhoef explains. Ultimately, the DRD wants to attract new and continuous research as a renowned academic knowledge partner that can foster, drive, and successfully commercialise innovative research activities; and in doing so, foster an entrepreneurial culture at the UFS.


Liquid Culture

One such success story is the development of Liquid Culture into a business of choice, supplying liquid yeast to breweries and bakeries. Christopher Rothmann and Dr Errol Cason are the driving forces behind this company that produces their sought-after and stable yeast product in the Department of Microbiology, Biochemistry and Food Biotechnology at the UFS. With world-class equipment and laboratories, they house one of the largest yeast-culture collections in the world.

Both Rothman and Dr Cason were home brewers for many years before starting to produce commercial batches. They believe it would not have been possible without the help of KovsieInnovation. This project was also one of the finalists in the National Entrepreneurship Intervarsity.


Christo Strydom Nutrition (CSN)

Another innovative way in which the UFS generates third-stream income via the DRD, is by partnering with already successful commercial products. One such example is the recent successful royalty agreement with CSN. With this transaction, the university unlocked its brand potential to the benefit of both the industry partner and the UFS. Quality assurance remains the key success factor for deals like this.

News Archive

Making a difference is the most important thing for Gary Kirsten
2012-05-16

 

Gary Kirsten
16 May 2012

“Can I make a difference in someone’s life?” This was the central driving force for Gary Kirsten, head coach of the 2011 World Cup winning Indian cricket team. He currently coaches the Proteas.

Gary was the first guest speaker at a new series of lectures at our Business School. Challenges and solutions in management will be highlighted in the series. In his lecture, Gary was interviewed by Prof. Johann Coetzee, Extraordinary Professor at the Business School. The audience got a glimpse of the person often seen on television screens and they travelled with him from his childhood days at the Newlands Cricket Ground to his days in New Delhi as head coach of the Indian team.

His challenge in India was to develop a new culture in a team with very valuable and expensive brands. His light-bulb moment occurred on a team-building visit to Australia. His question to the team was what he could do for them and what they would expect from him. The turning point was Sachin Tendulkar’s answer: I would like you to be my friend. Tendulkar’s wife’s comment on the winning night was the proof of his success. She said: “The last three years were the happiest in my husband’s life.”

Gary said it was an incredible privilege to make a difference in people’s lives. “I wake up asking myself where I can make a difference in someone’s life. You must create an environment for people to enjoy the game, challenge one another and thrive.”

He is confident that the Protea team has the potential to be a great cricket team. He said the upcoming England tour is a test. “This tour will test us to be the top team in the following years. I would like to set them up for the best chance to win.”

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