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27 December 2019 | Story Dr Cindé Greyling | Photo Supplied
When academics and economics meet

KovsieInnovation at the UFS is bridging the gap between industry and academics with a powerful force. For too long, research remained an academic pursuit, with many innovative ideas stuck between the pages of a thesis – only to come alive during exclusive, short-lived conference proceeds.


KovsieInnovation

Recently, Gerard Verhoef, Director in the Directorate: Research Development (DRD), and his team from KovsieInnovation finalised their Innovation and Commercialisation Strategy in order to create a structured pathway for good ideas. The primary objective of KovsieInnovation – the UFS Innovation and Entrepreneurship Office – is to achieve sustainable growth in third-stream income from innovative research activities stemming from the UFS. “Potential successful ideas must be feasible, viable, and sustainable, and we formulated an eight-step plan to facilitate this,” Verhoef explains. Ultimately, the DRD wants to attract new and continuous research as a renowned academic knowledge partner that can foster, drive, and successfully commercialise innovative research activities; and in doing so, foster an entrepreneurial culture at the UFS.


Liquid Culture

One such success story is the development of Liquid Culture into a business of choice, supplying liquid yeast to breweries and bakeries. Christopher Rothmann and Dr Errol Cason are the driving forces behind this company that produces their sought-after and stable yeast product in the Department of Microbiology, Biochemistry and Food Biotechnology at the UFS. With world-class equipment and laboratories, they house one of the largest yeast-culture collections in the world.

Both Rothman and Dr Cason were home brewers for many years before starting to produce commercial batches. They believe it would not have been possible without the help of KovsieInnovation. This project was also one of the finalists in the National Entrepreneurship Intervarsity.


Christo Strydom Nutrition (CSN)

Another innovative way in which the UFS generates third-stream income via the DRD, is by partnering with already successful commercial products. One such example is the recent successful royalty agreement with CSN. With this transaction, the university unlocked its brand potential to the benefit of both the industry partner and the UFS. Quality assurance remains the key success factor for deals like this.

News Archive

Former Kovsie wins Absa L’Atelier
2012-07-27

Elrie Joubert
Photo: Hannes Pieterse
24 July 2012

A former Kovsie has taken top honours at the Absa L’Atelier Art Competition.

Elrie Joubert, who completed her master’s degree at the Department of Fine Arts in 2010, is the first Free Stater who has won the competition for young artists between 21 and 35. This puts her in the company of previous winners such as Penny Siopis and Diane Victor. As the overall winner, Joubert receives a cash prize of R110 000 and a six month stay at the Cité Internationale des Arts in Paris, France.

Her winning entry, Selective Unveiling, consists of a light-table with a private collection of miniature natural objects, a digital microscope used by the viewer to inspect the objects, as well as a projector that projects the microscope’s image directly on a screen.

“By making my private collection public, I expose myself to possible investigation and criticism,” says Joubert about her winning entry. “The process is, however, reversed when the viewer is also robbed of his/her ‘privacy’ in collecting images with the microscope, which are projected on a screen for other viewers to see.”

Joubert, who lectures in Drawing and History of Art of Graphic Design at the Midrand Graduate Institute’s Bloemfontein Campus, says the Absa L’Atelier is the biggest competition she has won thus far. In 2007 and 2010 she reached the final rounds of the SASOL New Signatures Art Competition.

Her advice to art students: “Keep on doing what you do, learn to handle criticism selectively, and above all, if you take no risks you’ll never win.”


 

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