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30 July 2019 | Story Valentino Ndaba | Photo Barend Nagel
HR Kovsie Care
The great poet Virgil once said: “The greatest wealth is health.”

The World Health Organisation (WHO) recently listed burnout as an occupational phenomenon in the 11th Revision of the International Classification of Diseases. Although not classified as a medical condition, its imprint on employees’ health status is absolute. 

The hallmark of any conducive workplace is its ability to assist employees to successfully manage stress. The Occupational Development and Employee Wellness Division at the University of the Free State’s (UFS) Department of Human Resources (HR) continues to make concerted efforts to ensure the good mental and physical health of all staff members.

Solving an occupational dilemma

Burnout is characterised by feelings of energy depletion, increased mental distance from one’s job, and reduced professional efficacy. Over the past few years HR has launched various preventive programmes for support and academic staff as well as service workers.

One of these initiatives is the Power Hour sessions which are hosted at lunchtime across all campuses. These interactive platforms cover topics ranging from pain, emotional intelligence, bullying, healthy eating habits, resilience and anxiety. 

Fitness as a stress reliever

Over the years what were known as Takkie Tuesdays and Thursdays have evolved into “Take a Break & Feel the difference”. Staff members take 30-minute walks during lunchtime to boost productivity, confidence, energy levels, concentration and creativity while reducing stress symptoms and preventing lifestyle illnesses.

“Our mission is to cultivate a culture of health and wellness. We believe that when the culture is conducive it affects staff performance. The main purpose is to create an environment where people are mentally and physically well,” said Burneline Kaars, head of the wellness division.

Caring is sharing knowledge

True to its tagline “Care”, which stands for: Create, Attract, Retain, Excellence, the division works around the clock to care for staff members’ mental wellbeing. This includes referring those who need curative measures for free counselling provided by Careways.

Another way through which the division inspires employees to enrich their minds, bodies and souls is the Workout@Work programme that offers cardio exercises after office hours and the Pedometer Challenge which tracks physical movement throughout the day.

“It all boils down to being more active. It gets people to leave the office, enjoy the sun, and become more creative and energised,” says Arina Engelbrecht, Employee Wellness Specialist. 



News Archive

Kovsies proud of a gold PRISM Award for safety campaign
2015-05-05

Stefan Lotter, Leonie Bolleurs and Lacea Loader. All three are from the Departement of Communication and Brand Management at the UFS.
Photo: Hannes Pieterse

The University of the Free State, takes pride in the gold PRISM Award (from the Public Relations Institute of Southern Africa) for the B Safe Take Action safety campaign that has been rolled out on the campus since 2013 by the Department of Communication and Brand Management.

The campaign earned the Von H Brand Provocateur gold award in the internal communication category.

“The UFS is the only tertiary institution to receive a gold award. The award is a great honour for the department, considering the cream of South African public relations took part in the competition, and the standard was naturally very high. It was also a feather in the cap for us that the uniqueness of the campaign received national recognition from our peers in this manner, said Ms Lacea Loader, Director: Communication and Brand Management at the UFS.

The university is responsible for about 32 000 students and 4 000 members of staff on its three campuses: the Bloemfontein and South Campuses in Bloemfontein and the Qwaqwa Campus in the Eastern Free State. It is of cardinal importance for the university that its students, staff, and assets are safe.

Apart from safety measures that have been implemented by the UFS Protection Services, the B Safe Take Action campaign has also been rolled out on the three campuses of the UFS. The campaign supports the safety strategy of the university. It is aimed at developing a culture of safety awareness in students and staff alike. The purpose of the campaign is for staff and students to take ownership of their own safety. In addition, it creates awareness of the safety measures that are in place at the UFS.

The campaign has been rolled out on various communication platforms. These include placards, pamphlets, lamp-post advertisements, an advertisement board, emails, and messages on student communication portals such as Blackboard, the UFS web and intranet, social media, information boards in the campus parking areas and on the pedestrian walkways as well as messages on refuse bins around the campus. “The fact that a variety of communication platforms has been deployed, the striking design and character of the messages, and the number of target audiences that have been reached further contributed to the success of the campaign,” said Ms Loader,

The campaign also received a merit award from the International Association for Business Communication (IABC). The award will be presented on 15 June 2015 in San Francisco, USA.

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