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22 July 2019 | Story Zama Feni | Photo Rene Jansen
UFS Mandela Day
Students from the UFS Faculty of Health Sciences cutting grass and planting trees at the Badernhorst Street entrance to the Bloemfontein Campus

On Nelson Mandela International Day, groups of staff from the University of the Free State (UFS) reached out to the needy, devoting a little of their time to make a difference in the community; this was in reaction to the national call to participate in charitable activities on the day.

This year is the tenth anniversary of Nelson Mandela International Day, when people are encouraged to spend at least 67 minutes of their time in commemoration of the birthday of the late struggle icon and former president of the Republic of South Africa, Nelson Mandela; however, the goodwill efforts of UFS staff went far beyond the required time.

Psychology Student Association encourages civic responsibility 

The Faculty of the Humanities celebrated Mandela Day with the Psychology Student Association (PSA) at the Rag Farm on the Bloemfontein Campus of the University of the Free State on 19 July 2019. The students were provided an opportunity to better themselves and to get information on opportunities awaiting them as Psychology graduates. Mabatho Ntsieng, Community Engagement Officer, encouraged students to continue to be of service to the community of Bloemfontein. “Community engagement is not just about improving your CV or bettering your chances to be accepted into the Psychology master’s programme,” she said.

Students were encouraged to regularly reflect on aspects that will enable personal growth and will help to understand the benefits of community engagement. The faculty prides itself in producing graduates who understand their civic responsibility. Empathy, knowledge, and involvement are the three values promoted in the PSA; these values assist in developing well-rounded individuals.

Dr Molelekoa Kometsi, Lecturer in the Department of Psychology, and Kaylene Pillay, a student in the master’s programme, were invited as guest speakers. The UFS Careers Office was invited to explain to students the changes that are already happening in the world of work, and how to upskill and reskill themselves in order to stay more relevant in the ever-changing world.

Blankets for hospital patients

Chants of joy reverberated through the passages of the Pelonomi Hospital yesterday as the Friends of Pelonomi team, led by the UFS Head of the School of Clinical Medicine, Prof Nathaniel Mofolo, handed over 41 blankets to the Pelonomi Hospital’s postnatal ward. 

Operational Manager for Maternity at the hospital, Tseleng Kodisang, was grateful to the university team for lending a helping hand to the hospital.

“We sometimes get women who need maternity assistance at our hospital, and they come with bare hands – I mean with literally nothing, so these blankets will help in such cases,” she said. 

Prof Mofolo thanked all those who made donations.

“This is the start, not the end,” he promised.

UFS students give pavement a facelift

A stretch of pavement of a little more than 100 metres in front of the UFS’ Gate 2 looks much better now after students from the university’s Faculty of Health Sciences gave it a bit of a face-lift in celebration of Nelson Mandela International Day.

The pavement in front of the Free State Provincial Archives is now neatly trimmed and boasts some succulents in brightly coloured tyres, surrounded by concrete stones.

Coordinator of this programme, Ms Ronelle Jansen, said: “We hope that all the efforts we have made here will help to change the look of this entrance.” 

Head of the Free State Provincial Archives, Tshitso Challa, and his team also assisted the university team with cutting grass and cleaning the pavement.

“We thank the university for initiating this. It is a reflection of partnership. We, as the staff, decided not to sit and watch, but to join and contribute as well,” he said.

Knitting to keep children warm

Eugene Seegers reports that staff members linked to the research division on the South Campus for Open Distance Learning, took to needles and wool for the Masikhule NGO's 67 Minutes for Mandela Day project, Cast on 4 Kids

They have been knitting many multi-coloured squares over the past year. These will be sewn into blankets to keep children, who attend the early childhood development centres (such as crèches) in impoverished communities, warm.

One of the members of the South Campus knitting group, Nelia Oosthuysen, said, “We hope to expand the project and involve more colleagues on campus in the coming year.” 

She added that some of the gentlemen on the South Campus are already part of the knitting crew, while others have intrepidly ventured into uncharted waters and learnt basic knitting techniques. 
“This is not only a community-service project, but also a very effective destressing method,” said Oosthuysen.

Encouraging a culture of learning

Eloise Calitz reports that fourteen UFS Library staff members spent their 67 minutes at the local Botlehadi Primary School, where they cleaned the library space, classified books, and trained two teachers and 18 learners in library administration. The purpose was to encourage the 400 learners at the school to develop a culture of reading.

During the handover, Library Director Betsy Eister, said, “Teachers should lead by example by also reading and using the library. By doing that, the learners will follow, and we will indeed achieve the dream of a reading nation.”

FARMOVS reaches out to animal shelter 

Staff members from the FARMOVS Clinical Research Facility spent the morning of Mandela Day at the New Beginnings Animal Rescue Centre, where they dropped off donations and helped to exercise and groom destitute animals.

“It was a great experience for all of us,” says Lee-Anne Reineke of the FARMOVS Social Committee. “Our staff really opened their hearts for this wonderful organisation that does such valuable work, not only in aid of animal welfare, but also reaching out to needy people in the vicinity. We managed to donate a large amount of money as well as a lot of food, blankets, toys, collars, and gift packs for the children.”


News Archive

UFS Communication and Brand Management receives two prestigious international awards
2015-07-07

Lelanie de Wet, Lacea Loader and Leonie Bolleurs

The Department of Communication and Brand Management at the University of the Free State (UFS) received two of the six Gold Quill Awards – that were awarded to South African companies and institutions - at the International Association of Business Communicator’s (IABC) Excellence Gala ceremony in San Francisco, US on 15 June 2015.

The awards ceremony formed part of the 2015 IABC World Conference, which took place from 14-17 June 2015. The department received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook and a Gold Quill Merit Award for the B Safe Take Action campaign.

From the 15 countries that entered, a total of 120 Gold Quill Excellence awards and 189 Gold Quill Merit awards were awarded. Other South African award winners included Barclays Africa Group Limited, Mediclinic and the Cape Peninsula University of Technology (CPUT).

This is the second year in a row that the UFS has been recognised by the IABC for its communication projects. In 2014, the department was awarded the Jake Wittmer Research Award for a Stakeholder Perception Audit conducted in February 2014. The audit was considered – by the IABC - as one of the best breakthrough strategies used by a university to measure the perceptions of its stakeholders.This made the UFS the first tertiary institution in Africa to receive the research award. The stakeholder perception audit also received an Africa Gold Quill in 2014.

"Being recognised by a global association such as the IABC for the second time, is a great honour and I am very proud of what my colleagues have achieved by entering the two campaigns. Winning the awards is a true indication of what can be done when a team of expert communicators is committed towards engaging their target audiences with campaigns that speak of quality and innovation. The fact that the UFS is one of only two tertiary education institutions in the country to receive these prestigious awards, makes it even more special," said Lacea Loader, Director: Communication and Brand Management at the UFS.

IABC World and Africa conferences 2015 

The IABC is a global membership association with a network of 12 000 members in more than 80 countries, representing many of the Global Fortune 500 companies. It serves professionals in the field of business communication, bringing together the profession’s collective disciplines.

With the theme: Changing landscape: Informing the future, the 2015 world conference was attended by over 1 200 delegates from across the world. Delegates were offered an opportunity for learning, discovering, and connecting. Loader also made a presentation entitled ‘Award-winning measurement endorses sound reputation management strategy’ at the world conference.

The department will also be receiving two Africa Gold Quill Awards from the Africa chapter of the IABC for the same campaigns on 30 July 2015 in Johannesburg.

UFS #FaceOfFacebook Campaign

The university received a Gold Quill Excellence Award for its social media campaign, UFS #FaceOfFacebook. This initiative originated in the university’s commitment to its Human Project, which sets the standard for good behaviour and care.

Lelanie de Wet, Manager: Social Media and Website Content and project leader of UFS #FaceOfFacebook, said the project was born from the need to communicate with students. Thus a virtual friend, #FaceOfFacebook, was created. “Yearly auditions are being held to choose the new face representing the UFS on Facebook. Short video clips of the #FaceOfFacebook – whether it is attending events or communicating important messages - are posted on the UFS Facebook page. The successful candidate holds the title #FaceOfFacebook for 12 months.

“When I look at a campaign such as #FaceOfFacebook, from the time it took its first tentative steps in 2013, and see how it inspired staff and students alike, my heart swells with pride. Often you can see the impact you have made only in retrospect. The ripples you send into the world will inevitably create waves,” she said.

B Safe Take Action Campaign

The B Safe Take Action campaign of the university received a Gold Quill Merit award from the IABC.

The campaign was activated in September 2013. “It targeted on- and off-campus students and staff, aiming to create social ownership of personal safety, and to raise awareness of the safety measures put in place by the university,” said Leonie Bolleurs, Manager: Internal Communication and project manager of the campaign.

The campaign looked at a number of safety aspects, focusing not only on crime but also on being safe from road accidents and stress/burnout.

It is the second time this year that the BSafe campaign has been recognised for its innovative strategy. Earlier this year it received a PRISM Award (Gold) from the Public Relations Institute of Southern Africa (PRISA). The annual PRISM Awards are about recognising and celebrating great public relations campaigns.

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