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12 July 2019 | Story Ruan Bruwer | Photo Tania Allen
Tanya von Berg
Tanya von Berg has represented the UFS netball team with distinction over seven years, winning three Varsity Netball titles and one USSA crown.

Although she did not quite reach her final goal in a Kovsie netball dress, being honoured one last time brought much peace to Tanya von Berg.

She was named in the Dream Team at the conclusion of the University Sport South Africa (USSA) tournament in Johannesburg and was thus recognised as the best centre at the competition.

According to the stalwart who played in her seventh year for the University of the Free State, her goal was to make this team and lift the trophy. The team didn’t succeed in the latter, losing to the North-West University in the semi-final.

Heading abroad
“Knowing that it would be the last time I would be playing for the team, I set myself these two goals. Although we were not able to claim the title, at least making the Dream Team helped to make me feel that I finished on a high, giving my all one last time,” she said.

Von Berg, who is doing her honours in Education this year, received a teaching post in Qatar, where she will start in August.

Remarkably this versatile player, who could play any one of four positions, only missed two matches in the two student competitions since making her debut as a first-year student in 2013. This was due to national commitments in 2016 (playing for South Africa A) and her honeymoon last year.

Standout moments
“Being named for the Protea training squad in 2016 and being selected for the national Fast5 team later that year, was the two outstanding moments of my career.”
“What I remember about my first year, was how huge it was to play with the seniors. The one player who served as my biggest inspiration, was Isélma Parkin. She didn’t receive the recognition she deserved. I learned from her to continue to work hard and to never give up.”


News Archive

Dying of consumption: Studying ‘othering’ and resistance in pop culture
2014-10-31

 

 

The Centre for Africa Studies (CAS) at the UFS – under the project leadership of Prof Heidi Hudson (CAS Director) – conceptualised an interdisciplinary research project on representations of otherness and resistance.

This is in collaboration with UFS departments such as the Odeion School of Music, the Department of Drama and Theatre Arts, the Department of Fine Arts, the Jonathan Edwards Centre Africa and the Department of Afrikaans and Dutch, German and French.  

In this project, Dr Stephanie Cawood from CAS leads a sub-project on the dynamics of pop culture and consumerism. Her research unpacks and critiques pop culture representations of othering and resistance by engaging with the othering rhetoric of conspicuous consumption as well as the subversive rhetoric or culture jamming at play in various South African youth subcultures.

Consumerism has become the institutional system in which we live our daily lives. Pop culture is the result when multinational corporations take aspects of culture and turn it into commodities with high market value. In pop culture and its manifestation, consumption, marketers and savvy advertising executives have realised long ago that othering and resistance are powerful tools to artificially create empty spaces in people’s lives that can only be filled through consuming.

“The scary thing is in my opinion that everyone has become a market segment, including very young children,” says Dr Cawood.

In his 1934 book, The Theory of the Leisure Class (TLC), Thorstein Veblen coined the term conspicuous consumption to describe the conduct of the nouveau riche. He  contended that when people manage to meet their basic human requirements, any additional accumulation of wealth will no longer relate to function, but will be spent on ostentatious displays of conspicuous consumption or waste. Conspicuous consumption has evolved into invidious consumption where consumption is a mark of one’s superior social status and particularly aimed at provoking envy. The whole point is unashamed one-upmanship.  

“Think of the izikhotane or skothane cultural phenomenon where young people engage in ritualised and ostentatious consumerist waste for social prestige. This is an excellent example of invidious consumption.

“Instead of striving to become good citizens, we have become good consumers and none are more vulnerable than our youth irrespective of cultural and ethnic differences”.

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