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03 July 2019 | Story Leonie Bolleurs
KovsiesCare - Clean Up Read More
Tsietsi Ngobese, through the Wesolve4x Cleaning My Planet Campaign, motivated citizens to collectively fill over 23 000 refuse bags to date.

The mission: To collectively fill 20 million refuse bags every Saturday with the help of 20 million people who are cleaning their own communities and our planet for an hour. The message: My planet, my responsibility.

The mission and message that the Wesolve4x Cleaning My Planet Campaign wants to convey, is based on a simple premise: Get community members to donate one hour of their time to cleaning duties every Saturday for the next 20 years until 2039. At the same time provide a continuous educational programme about waste management to the general public and to schools in order to empower them to take responsibility.

Address trash blindness


Tsietsi Ngobese, Chief Executive Officer of this initiative and BSc Actuarial Science graduate, says he understands the transformative power of education and the role it plays in transforming diverse communities. Through outreach programmes in our community and schools, we are slowly eliminating generational trash blindness. We also tackle some of the social determinants of health by encouraging healthy living conditions within our communities through good waste management and recycling. 

It is important for Tsietsi to add value to society. He believes that the Wesolve4x Generation will transform the world for the better through education and empowering all citizens.

The campaign – officially endorsed by Miss Earth South Africa, Catherine Constantinides – was launched on the UFS Bloemfontein Campus as well as the Abram Hlope Primary School in Katlehong on 4 May 2019.

“We want to promote the benefits of a clean and healthy environment for future generations,” said Tsietsi. 

Since their inception, the group has collectively filled over 23 000 refuse bags with the help of active citizens. 

Challenge accepted

When former lecturer, Jan Blomerus, once challenged his Actuarial students to protect the environment in order to decrease the mortality rate (from natural disasters because of the effect of climate change), Tsietsi accepted the challenge. “By inspiring excellence and transforming lives, the UFS plays an important role; I started to believe that I can address societal challenges in the communities I am an integral part of,” he said.

When Tsietsi saw trash piling up everywhere and children playing at illegal dumping sites, he became concerned about the health risk to society. He believes the dumping area is contaminating the air and water around the dumping site. 

“I had to be part of the solution to start cleaning up, and most importantly, educating myself and others to continuously take responsibility for our own waste and change our thinking about littering. This is a generational issue and needs a generational approach to unlearn all habits of littering,” Tsietsi pointed out. 

As part of his vision, Tsietsi plans to reduce the waste taken to landfill sites and to increase that which is taken directly from households to recycling plants. He also wants to encourage people to find creative ways of converting what has previously been wasted into something useful. “This action can encourage individuals to generate an income from waste,” he said.

Take action

Tsietsi invites all members of the Mangaung community to get involved in the project. This is your opportunity to make a difference on Mandela Day. You can;
provide sponsorship for educational content on effective waste management, economic opportunities, and health issues to the general public and to schools;
provide refuse bags, plastic gloves or hand-washing soap (used by community members in every clean-up session);
join in a collective effort to clean your community by meeting at designated schools or any designated community assembly point on a Saturday (contact 011 307 2005 or info@wesolve4x.com for more information).


News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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