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03 July 2019 | Story Leonie Bolleurs
KovsiesCare - Clean Up Read More
Tsietsi Ngobese, through the Wesolve4x Cleaning My Planet Campaign, motivated citizens to collectively fill over 23 000 refuse bags to date.

The mission: To collectively fill 20 million refuse bags every Saturday with the help of 20 million people who are cleaning their own communities and our planet for an hour. The message: My planet, my responsibility.

The mission and message that the Wesolve4x Cleaning My Planet Campaign wants to convey, is based on a simple premise: Get community members to donate one hour of their time to cleaning duties every Saturday for the next 20 years until 2039. At the same time provide a continuous educational programme about waste management to the general public and to schools in order to empower them to take responsibility.

Address trash blindness


Tsietsi Ngobese, Chief Executive Officer of this initiative and BSc Actuarial Science graduate, says he understands the transformative power of education and the role it plays in transforming diverse communities. Through outreach programmes in our community and schools, we are slowly eliminating generational trash blindness. We also tackle some of the social determinants of health by encouraging healthy living conditions within our communities through good waste management and recycling. 

It is important for Tsietsi to add value to society. He believes that the Wesolve4x Generation will transform the world for the better through education and empowering all citizens.

The campaign – officially endorsed by Miss Earth South Africa, Catherine Constantinides – was launched on the UFS Bloemfontein Campus as well as the Abram Hlope Primary School in Katlehong on 4 May 2019.

“We want to promote the benefits of a clean and healthy environment for future generations,” said Tsietsi. 

Since their inception, the group has collectively filled over 23 000 refuse bags with the help of active citizens. 

Challenge accepted

When former lecturer, Jan Blomerus, once challenged his Actuarial students to protect the environment in order to decrease the mortality rate (from natural disasters because of the effect of climate change), Tsietsi accepted the challenge. “By inspiring excellence and transforming lives, the UFS plays an important role; I started to believe that I can address societal challenges in the communities I am an integral part of,” he said.

When Tsietsi saw trash piling up everywhere and children playing at illegal dumping sites, he became concerned about the health risk to society. He believes the dumping area is contaminating the air and water around the dumping site. 

“I had to be part of the solution to start cleaning up, and most importantly, educating myself and others to continuously take responsibility for our own waste and change our thinking about littering. This is a generational issue and needs a generational approach to unlearn all habits of littering,” Tsietsi pointed out. 

As part of his vision, Tsietsi plans to reduce the waste taken to landfill sites and to increase that which is taken directly from households to recycling plants. He also wants to encourage people to find creative ways of converting what has previously been wasted into something useful. “This action can encourage individuals to generate an income from waste,” he said.

Take action

Tsietsi invites all members of the Mangaung community to get involved in the project. This is your opportunity to make a difference on Mandela Day. You can;
provide sponsorship for educational content on effective waste management, economic opportunities, and health issues to the general public and to schools;
provide refuse bags, plastic gloves or hand-washing soap (used by community members in every clean-up session);
join in a collective effort to clean your community by meeting at designated schools or any designated community assembly point on a Saturday (contact 011 307 2005 or info@wesolve4x.com for more information).


News Archive

UFS scoops up MACE special award for consistent excellence
2016-12-02

Description: MACE awards 2016 Tags: MACE awards 2016 

From the left: Martie Nortjé, Lerato Sebe, Thabo Kessah,
Lacea Loader, Lelanie de Wet, Leonie Bolleurs,
Leslé-Ann George, and Mamosa Makaya from the
UFS Communication and Brand Management team
at the MACE Excellence Awards, where they received
two Merit Awards, two Excellence Awards, four Gold Awards,
one Platinum Award, and one Severus Cerff: Special Award.

The Department of Communication and Brand Management at the University of the Free State (UFS) won ten awards during the Excellence Awards of the national association of Marketing, Advancement, and Communication in Education (MACE), held on 24 November 2016 in Cape Town. Hundred and sixty two awards were presented at the event.

At the awards ceremony, the department further received the Severus Cerff Award for demonstrating consistent and outstanding excellence in the 2016 Excellence Awards Programme.

The awards ceremony is part of the MACE Annual National Congress, which took place from 23 to 25 November 2016. The MACE Congress is a platform where experts from the fields of marketing, advancement, and communication share experiences and best practices. This year’s programme included speakers such as Dr Imtiaaz Sooliman, Founder of Gift of the Givers, Ruda Landman, Non-Executive Director of Media24 Limited, and Jonathan Shapiro, well-known cartoonist.

Lacea Loader, Director of the Department of Communication and Brand Management, said, “I am extremely proud of our achievements and I’m privileged to work with such a high-performing team. The fact that we received the Severus Cerff Award for consistent excellence is an additional, exceptional accomplishment.”

Other awards include a Platinum Award, four Gold Awards, two Excellence Awards, and two Merit Awards. Martie Nortjé, Assistant Director: Branding and Merchandise, received a Platinum Award for KovsieGear, the university’s merchandise shop. The Platinum Award is given to all the entries receiving a Gold Award of Excellence in a category, and the best entry in a division receives the award.

Leonie Bolleurs, Assistant Director: Internal Communication, received the Gold Awards for the Sound [W]right UFS student tone and voice guide, the Spaces and Places Video, the Student Bursary Fund Campaign: Photographs as well as the Excellence Awards for the Student Bursary Fund Campaign: Video and the Expanded Footprints Publication. Loader was awarded with the Gold Award for the Facilitation of the review of the UFS Language Policy. This award is given to the highest-scoring entry in every category.

Thabo Kessah, Senior Officer: Internal Communication at the Qwaqwa Campus, and Loader each received a Merit Award for the Ke Eo Taba Qwaqwa Newsletter and Prof Jonathan Jansen’s Commemorative Book: For such a time as this.

Earlier this year, KovsieGear received Gold at the 2016 Prism Awards of the Public Relations Institute of Southern Africa (PRISA). The B Safe Take Action campaign also recently received an award at the African Excellence Awards in Cape Town.

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