Latest News Archive

Please select Category, Year, and then Month to display items
Previous Archive
03 July 2019 | Story Leonie Bolleurs
KovsiesCare - Clean Up Read More
Tsietsi Ngobese, through the Wesolve4x Cleaning My Planet Campaign, motivated citizens to collectively fill over 23 000 refuse bags to date.

The mission: To collectively fill 20 million refuse bags every Saturday with the help of 20 million people who are cleaning their own communities and our planet for an hour. The message: My planet, my responsibility.

The mission and message that the Wesolve4x Cleaning My Planet Campaign wants to convey, is based on a simple premise: Get community members to donate one hour of their time to cleaning duties every Saturday for the next 20 years until 2039. At the same time provide a continuous educational programme about waste management to the general public and to schools in order to empower them to take responsibility.

Address trash blindness


Tsietsi Ngobese, Chief Executive Officer of this initiative and BSc Actuarial Science graduate, says he understands the transformative power of education and the role it plays in transforming diverse communities. Through outreach programmes in our community and schools, we are slowly eliminating generational trash blindness. We also tackle some of the social determinants of health by encouraging healthy living conditions within our communities through good waste management and recycling. 

It is important for Tsietsi to add value to society. He believes that the Wesolve4x Generation will transform the world for the better through education and empowering all citizens.

The campaign – officially endorsed by Miss Earth South Africa, Catherine Constantinides – was launched on the UFS Bloemfontein Campus as well as the Abram Hlope Primary School in Katlehong on 4 May 2019.

“We want to promote the benefits of a clean and healthy environment for future generations,” said Tsietsi. 

Since their inception, the group has collectively filled over 23 000 refuse bags with the help of active citizens. 

Challenge accepted

When former lecturer, Jan Blomerus, once challenged his Actuarial students to protect the environment in order to decrease the mortality rate (from natural disasters because of the effect of climate change), Tsietsi accepted the challenge. “By inspiring excellence and transforming lives, the UFS plays an important role; I started to believe that I can address societal challenges in the communities I am an integral part of,” he said.

When Tsietsi saw trash piling up everywhere and children playing at illegal dumping sites, he became concerned about the health risk to society. He believes the dumping area is contaminating the air and water around the dumping site. 

“I had to be part of the solution to start cleaning up, and most importantly, educating myself and others to continuously take responsibility for our own waste and change our thinking about littering. This is a generational issue and needs a generational approach to unlearn all habits of littering,” Tsietsi pointed out. 

As part of his vision, Tsietsi plans to reduce the waste taken to landfill sites and to increase that which is taken directly from households to recycling plants. He also wants to encourage people to find creative ways of converting what has previously been wasted into something useful. “This action can encourage individuals to generate an income from waste,” he said.

Take action

Tsietsi invites all members of the Mangaung community to get involved in the project. This is your opportunity to make a difference on Mandela Day. You can;
provide sponsorship for educational content on effective waste management, economic opportunities, and health issues to the general public and to schools;
provide refuse bags, plastic gloves or hand-washing soap (used by community members in every clean-up session);
join in a collective effort to clean your community by meeting at designated schools or any designated community assembly point on a Saturday (contact 011 307 2005 or info@wesolve4x.com for more information).


News Archive

Business Management students scoop Tata Africa Scholarship awards
2016-12-09

Description: Tata Africa Tags: Tata Africa 

From left: Mr Harneet Luther, Nomcebo Langa
(first-place winner), Palesa Makhetha and Dr Johan van Zyl.

Tata Africa celebrated the class of 2016 of the Department of Business Management at the University of the Free State (UFS) on 1 December 2016 on the Bloemfontein Campus. As part of the company’s Postgraduate Scholarship Programme, 11 academically and financially deserving students will have their postgraduate studies sponsored in 2017.

The scholarship programme was initiated by the Department of Business Management in 2012, in collaboration with Tata Africa. The aim is to provide final-year Strategic Marketing students an opportunity to apply their theoretical knowledge by developing practical marketing strategies for any one of the Tata Group companies operating in Africa.

Students were invited to present their ideas to a panel of UFS and Tata Africa representatives, who selected the category winners. The categories were for the Tata Bakkies, Jaguar vehicles, Tata Chemicals in Magadi, Kenya, and Land Rover vehicles, intended to enhance the business’ competitive edge. The top three winners were Nomcebo Langa, Internal Marketing; Johan Nel, #OutPaceThis campaign; and Jesse Heath, Entrepreneurial Development campaign.

Topics covered by the students include target market identification, development of practical marketing strategies (digital and traditional), service strategies, experiential campaigns and application design.  The Executive Director of Tata Africa Holdings, Mr Len Brand, said, “In the course of change in Africa and South Africa, in particular, we are very honoured to inspire young minds to bring innovative marketing solutions to the Tata business. We hope that their creativity will also inspire innovations in business, government, and civil society that will ultimately sell South Africa and Africa as good investment destinations.”  

Dr Johan van Zyl from the Centre for Development Support congratulated the winners and encouraged them to continue on the path of augmenting creativity in business. In presenting the awards, Executive Director of Tata Automobile Corporation SA, Mr Harneet Luther, spoke of the origins of the Tata company, its vision and the level of innovation that its founders had, which was necessary in propelling it to where it is today. He commended the students for their outstanding performance and innovative campaigns. Since 2006, over 250 scholarships have been awarded through the University of the Free State, the University of KwaZulu-Natal and Wits University.

We use cookies to make interactions with our websites and services easy and meaningful. To better understand how they are used, read more about the UFS cookie policy. By continuing to use this site you are giving us your consent to do this.

Accept