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10 June 2019 | Story Zama Feni | Photo Zama Feni
CrazySocksForDocs
UFS medical students displaying multi-coloured mismatched socks as they heeded the call of the #CrazySocks4Doc campaign to raise awareness about mental health in the medical profession.

Hundreds of pairs of socks were dished out to medical students last week during the campus launch of the #CrazySocks4Docs (#CS4D) awareness campaign that seeks to help break the silence around mental-health illness in the medical profession.
 
More than 600 medical students from the University of the Free State (UFS) School of Internal Medicine heeded the call by the non-governmental organisation, Ithemba Foundation, whose mission is to educate the public around mental health – specifically depression and related diseases such as anxiety disorders – and to support research.

On Monday, 3 June 2019, the Ithemba Foundation launched the CS4D campaign countrywide at all tertiary institutions with medical schools to help break the silence around mental health in the medical profession. 

“We have ensured a sponsorship of 10 000 pairs of mismatched socks for medical students, to be distributed according to student numbers at each medical campus,” Ithemba Foundation said in a statement.

Students waking up to the call

A large number of UFS medical students gladly embraced the call and helped themselves to pairs of multi-coloured socks at the James Moroka Building foyer on the Bloemfontein Campus.

Judy Modise, a second-year medical student, said she was impressed with the initiative.
“I think this is a very interesting campaign, as we all know the devastating effects of mental health in society, and more specifically on doctors,” she said.

UFS has risen to the challenge

In a widely published opinion piece on mental health in October last year, UFS Rector and Vice-Chancellor Prof Francis Petersen, stated that one in every three South Africans suffers from some form of mental disorder.

He mentioned that, “The university has just released a first draft of its first-ever Student Mental Health Policy.”

“This policy seeks to redress the inequalities and disadvantages created by prejudice and discrimination against persons with mental-health disabilities and difficulties,” said Prof Petersen.
 
Destigmatising mental health is key

The Ithemba Foundation further stated that, “It is critical that we start the conversation around mental health in the health profession – especially among the next generation of medical professionals, as the stigma surrounding the illness in doctors persists. Wearing mismatched, brightly-coloured socks may seem like a weird place to begin, but to care for others, we also have to care for ourselves and each other.”

The purpose of the campaign is to create awareness about the highly stressful nature of the medical profession; the need for doctors to seek help when needed, both mental and physical; the need for those in the health profession to help one another and the need to reshape the culture of the health care industry and to ensure that you will have a new mindset concerning your own mental health. 


News Archive

Recognition from the United Nations and MACE
2013-11-22

 
The University of the Free State received Excellence and Merit awards for its communication and marketing projects.
From the left is Leatitia Pienaar, editor of Bult magazine, Lacea Loader, Director Strategic Communication, Leonie Bolleurs, editor of Dumela and Ilze Bakkes, UFS Marketer: Publications and Broadcast.
Photo: Sonia Small

The University of the Free State (UFS) was this week recognised by the United Nations (UN), as well as the national association for Marketing, Advancement and Communication in Education (MACE), for its communication and marketing publications and campaigns.

The UFS was named by representatives of the UN to receive a special United Nations Award for a leadership communication campaign called ‘Talk to me’. The award, which forms part of the Golden Awards of the International Public Relations Association (IPRA), is made annually to the campaign that best supports human development in line with the UN objectives.

The UFS also received seven awards from MACE during the Higher and Further Education Excellence Awards. The ‘Talk to me’ campaign was awarded an Excellence Award in the category integrated campaigns and projects; a television campaign on DSTV received an Excellence Award in the broadcasting category. The campaign also received an award as the overall winner in this category. The magazine Bult received a special Excellence Award in the category external publications (as the publication with the highest marks in the history of this award ceremony); the staff newsletter Dumela and a set of student recruitment publications each received a Merit Award in the categories internal newsletters and special publications respectively; and the Open Day campaign received a Merit Award in the category integrated campaigns and projects.

The Excellence Awards form part of the 2013 national MACE congress, which was hosted by the UFS on the Bloemfontein Campus from 18-20 November 2013 and attended by 139 delegates from 25 higher and further education institutions.

“I am extremely proud of the achievements of what is emerging as a truly world-class communications department at the UFS recognised increasingly for achievements nationally and abroad,” says Prof Jonathan Jansen, Vice-Chancellor and Rector of the UFS.

‘Talk to me’, which was implemented in 2010, is a leadership communication campaign that creates a way for staff and students to engage with Prof Jansen. With the campaign, he regularly spends time physically sitting on the university’s three campuses in a predetermined area giving staff and students the opportunity to talk and interact with him. The success of the campaign stems from the fact that it gives him the opportunity to pick up on issues or concerns of the campus community.

“The ‘Talk to me’ campaign is one of the key campaigns of the university’s Human Project, as it projects the scholarship of service and transformation leadership. It is an exceptional honour to be recognised by the UN and to receive this award,” says Lacea Loader, Director: Strategic Communication at the UFS.

“The MACE Higher and Further Education Excellence Awards provide an excellent platform to showcase the many projects and campaigns of the sector, and to receive this kind of recognition from our peers is a tremendous honour for the UFS,” says Loader.


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