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10 June 2019 | Story Zama Feni | Photo Zama Feni
CrazySocksForDocs
UFS medical students displaying multi-coloured mismatched socks as they heeded the call of the #CrazySocks4Doc campaign to raise awareness about mental health in the medical profession.

Hundreds of pairs of socks were dished out to medical students last week during the campus launch of the #CrazySocks4Docs (#CS4D) awareness campaign that seeks to help break the silence around mental-health illness in the medical profession.
 
More than 600 medical students from the University of the Free State (UFS) School of Internal Medicine heeded the call by the non-governmental organisation, Ithemba Foundation, whose mission is to educate the public around mental health – specifically depression and related diseases such as anxiety disorders – and to support research.

On Monday, 3 June 2019, the Ithemba Foundation launched the CS4D campaign countrywide at all tertiary institutions with medical schools to help break the silence around mental health in the medical profession. 

“We have ensured a sponsorship of 10 000 pairs of mismatched socks for medical students, to be distributed according to student numbers at each medical campus,” Ithemba Foundation said in a statement.

Students waking up to the call

A large number of UFS medical students gladly embraced the call and helped themselves to pairs of multi-coloured socks at the James Moroka Building foyer on the Bloemfontein Campus.

Judy Modise, a second-year medical student, said she was impressed with the initiative.
“I think this is a very interesting campaign, as we all know the devastating effects of mental health in society, and more specifically on doctors,” she said.

UFS has risen to the challenge

In a widely published opinion piece on mental health in October last year, UFS Rector and Vice-Chancellor Prof Francis Petersen, stated that one in every three South Africans suffers from some form of mental disorder.

He mentioned that, “The university has just released a first draft of its first-ever Student Mental Health Policy.”

“This policy seeks to redress the inequalities and disadvantages created by prejudice and discrimination against persons with mental-health disabilities and difficulties,” said Prof Petersen.
 
Destigmatising mental health is key

The Ithemba Foundation further stated that, “It is critical that we start the conversation around mental health in the health profession – especially among the next generation of medical professionals, as the stigma surrounding the illness in doctors persists. Wearing mismatched, brightly-coloured socks may seem like a weird place to begin, but to care for others, we also have to care for ourselves and each other.”

The purpose of the campaign is to create awareness about the highly stressful nature of the medical profession; the need for doctors to seek help when needed, both mental and physical; the need for those in the health profession to help one another and the need to reshape the culture of the health care industry and to ensure that you will have a new mindset concerning your own mental health. 


News Archive

UFS Communication and Brand Management Department once again honoured for ground-breaking communication work
2016-04-29

Description: Martie en Leonie award Tags: Martie en Leonie award

The UFS was announced as winner in the internal communication category of the African Excellence Award after entering the B Safe Take Action campaign. The university also received a Gold Award at the 2016 PRISM Awards. Here are Martie Nortjé, Assistant Director: Communication and Brand Management, and Leonie Bolleurs, Assistant Director: Internal Communication, from the University of the Free State.
Photo: Hannes Pieterse

Within a week, the Department of Communication and Brand Management at the University of the Free State brought home two gold awards. In April this year, the department was announced as winner in the Internal Communication Category of the African Excellence Awards for the B Safe Take Action campaign. They also received Gold at the 2016 PRISM Awards for the KovsieGear entry.
 
PRISM Award for the UFS KovsieGear shop
 
Martie Nortjé, Assistant Director: Branding and Merchandise, attended the PRISM Award function in Johannesburg where she received the Gold award for the UFS KovsieGear shop for the best entry in the corporate communication category. This is the second consecutive year that the department received Gold at the PRISM Awards. Last year, the department received Gold for the B Safe Take Action campaign.
 
The idea for a university-owned shop was initiated in 2013. Launched in January 2014, KovsieGear is used to strengthen the brand and creating a sense of ownership among all stakeholders. The KovsieGear team is grateful for the continuous support of staff and students, as well as alumni.
 
The PRISM awards of the Public Relations Institute of Southern Africa (PRISA) are Africa’s most sought-after award in the public relations industry, and are presented to public relations and communication professionals who have incorporated strategy, creativity, and professionalism successfully into public relations and communication programmes and strategies, showcasing a successful public relations campaign.
 
African Excellence Award for B Safe Take Action Campaign
 
The B Safe Take Action campaign also received an award recently at a gala event hosted by the African Excellence Awards in Cape Town. Leonie Bolleurs, Project Manager of the B Safe Take Action campaign, received the award on behalf of the university.
 
It is of cardinal importance for the university that its students, staff, and assets are safe. Once again, this award demonstrates that the university is serious about the safety of its staff and students. This is especially so, since it is the objective of the campaign to develop a culture of safety awareness in students and staff alike.
 
The hosts of the African Excellence Awards are The Communication Director, the magazine for Corporate Communications and Public Relations (PR) in Europe, which enjoys worldwide distribution. According to Rudolf Hetzel, Chairman of the jury and publisher of The Communication Director, the African Excellence Awards are an opportunity for all those working in the field of PR and communications throughout Africa to come together, and honour ground-breaking communication campaigns and projects.
 
Quality work
 
“I am extremely proud of the Communication and Brand Management team for performing excellently once again in national and continental awards programmes. The awards are a good benchmark for the quality and standard of the work we produce,” said Lacea Loader, Director of the Department of Communication and Brand Management.  
 
In the past two years, the department also received other awards for their work. This include:
-    UFS #FaceOfFacebook campaign received a Gold Quill Excellence Award from the International Association for Business Communicators (IABC), both internationally and in the Africa region.
-    B Safe Take Action campaign received a Gold Quill Merit Award from the IABC, both internationally and in the Africa region.
-    UFS #FaceOfFacebook campaign received a Bronze Stevie Award from the International Business Awards (IBA).
-    B Safe Take Action campaign received a Bronze Stevie Award from the IBA.
-    #UFStoday Facebook campaign received a Merit Award from Marketing Advancement Communication in Education (MACE).
-    The NSFAS awareness campaign received a Merit Award from MACE.
 

 

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