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11 June 2019 | Story Moeketsi Mogotsi | Photo Moeketsi Mogotsi
New KovsieCyberSta
Read to roll: The dynamic duo of Olebogeng Tlhong and Anderson Mosia are always camera ready and they’ll be telling you what is happening on and around campus over the next year. PHOTO: Moeketsi Mogotsi

The search for the 2019/2020 #KovsieCyberSta team has been an exciting one, with Anderson Mosia and Olebogeng Tlhong coming out tops to beat the competition.
Anderson, a second-year BA Languages student, didn’t let last year’s failure deter his efforts to enter again this year. 

“I am hoping to achieve a lot of things. My milestone would be to raise the bar high for the next stars; I've got a lot in store,” he says. 

He says he is passionate about spreading love, and he will use this new platform to express himself.

It has been first-time charm for first-year LLB student, Olebogeng. She says as soon as she saw the competition was open, she knew it was something that would fit her persona. 

“I am hoping to not only grow as an individual, but to leave my mark. The question that I asked myself before stepping into this role, was –what’s going to be different because you stepped in? I aspire to document and present events in the best way that I know, while being open to learning and, through my knowledge, inspire and teach others.”

The 19-year-old says she will use her passion for serving to express herself best over the next 12 months. 

“I believe that it is my duty to use the knowledge I have acquired/am to acquire in order to make somebody else’s life better. So essentially, I am a servant leader; I believe that there is enough room for everybody to succeed,” she adds.

As #KovsieCyberStas, the duo will cover events on and around campus, while filming and presenting short video clips to give fellow Kovsies some insight into these events across the UFS’s digital platforms.



News Archive

Producers to save thousands with routine marketing strategies, says UFS researcher
2014-09-01

 

Photo: en.wikipedia.org

Using derivative markets as a marketing strategy can be complicated for farmers. The producers tend to use high risk strategies which include the selling of the crop on the cash market after harvest; whilst the high market risks require innovative strategies including the use of futures and options as traded on the South African Futures Exchange (SAFEX).

Using these innovative strategies are mostly due to a lack of interest and knowledge of the market. The purpose of the research conducted by Dr Dirk Strydom and Manfred Venter from the Department of Agricultural Economics at the University of the Free State (UFS) is to examine whether the adoption of a basic routine strategy is better than adopting no strategy at all.

The research illustrates that by using a Stochastic Efficiency with Respect to a Function (SERF) and Cumulative Distribution Function (CDF) that the use of five basic routine marketing strategies can be more rewarding. These basic strategies are:
• Put (plant time)
• Twelve-segment pricing
• Three-segment pricing
• Put (pollination)(Critical Moment in production/marketing process), and
• Pricing during pollination phase.

These strategies can be adopted by farmers without an in-depth understanding of the market and market-signals. Farmers can save as much as R1.6 million per year on a 2000ha farm with an average yield.

The results obtained from the research illustrate that each strategy is different for each crop. Very important is that the hedging strategies are better than no hedging strategy at all.

This research can also be applicable to the procurement side of the supply chain.

Maize milling firms use complex procurement strategies to procure their raw materials, or sometimes no strategy at all. In this research, basic routine price hedging strategies were analysed as part of the procurement of white maize over a ten-year period ranging from 2002–2012. Part of the pricing strategies used to procure white maize over the period of ten years were a call and min/max strategy. These strategies were compared to the baseline spot market. The data was obtained from the Johannesburg Stock Exchange’s Agricultural Products Division better known as SAFEX.

The results obtained from the research prove that by using basic routine price-hedging strategies to procure white maize, it is more beneficial to do so than by procuring from the spot market (a difference of more than R100 mil).

Thus, it can be concluded that it is not always necessary to use a complex method of sourcing white maize through SAFEX, to be efficient. By implementing a basic routine price hedging strategy year on year it can be better than procuring from the spot market.

Understanding the Maize Maze by Dr Dirk Strydom and Manfred Venter (pdf) - The Dairy Mail


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