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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Reflection should stimulate action – Prof Petersen

2017-05-25

Panellists at a discussion held by the Institute for
Reconciliation and Social Justice were, from the left,
Prof Elelwani Ramugondo of the University of Cape Town,
Prof Melissa Steyn from Wits, Prof Francis Petersen,
Vice-Chancellor and Rector of the UFS, and SK Luwaca,
president of the Student Representative Council on the
Bloemfontein Campus.
Photo: Johan Roux

Photo Gallery

The University of the Free State (UFS) should be a place of belonging, a place where staff, academics and students belong and can make a contribution to a democratic society.

This is according to Prof Francis Petersen, Vice-Chancellor and Rector of the UFS. He was one of four panellists at a discussion, titled Diversity, inclusivity and social justice and the renewed call for decolonisation, hosted by the Institute for Reconciliation and Social Justice (IRSJ). Prof Elelwani Ramugondo from the University of Cape Town, Prof Melissa Steyn from Wits, and SK Luwaca, president of the Student Representative Council on the Bloemfontein Campus, were the other panellists.

The IRSJ facilitated the discussion, which formed part of the inauguration proceedings for Prof Petersen as new Vice-Chancellor and Rector, in the Albert Wessels Auditorium on the Bloemfontein Campus on 18 May 2017.

Renewed thinking about decolonisation
Prof Steyn said: “We can develop our vocabulary to understand our real differences.” She noted that we are all part of reproducing, resisting and reframing the current order.

Universities should be a place where questions can be asked, Prof Ramugondo said. She elaborated on the term decolonisation, saying we needed to investigate how we related and reflected on it, mentioning the myths that surrounded the term. “We should renew our thinking [about decolonisation] at universities,” she said.

“We can develop our vocabulary
to understand our real differences.”

What does a transformed UFS look like?
According to Luwaca unity isn’t something that can be faked, but everybody should work towards it, building a rainbow nation together. It is important for everyone to be on the same page: “We have to ask ourselves what a transformed university looks like.”

Prof Petersen said it was important to often pause and reflect: “Reflection should stimulate action. Reflection is not something without action.”

After the discussion, a lively question-and-answer session with the panellists took place. Prof André Keet, director of the IRSJ and facilitator of the discussion, suggested the gathering should be the start of many similar engagements.

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