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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Award-winning artist and UFS intertwine
2017-06-10

Description: Nomusa Makhubu Tags: Nomusa Makhubu

Nomusa Makhubu’s work will be exhibited for the next
few weeks at the Johannes Stegmann Art Gallery.
Photo: Kara Schoeman

“It is this sense of ownership, or the loss thereof, that I would still like to explore.” Exploring issues of identity, and more particularly, the sensitive issue of representation through the medium of photography, is exactly what Nomusa Makhubu sets out to do in her exhibition entitled Intertwined 2005 – 2017.

The issue of self-representation
This solo exhibition is a survey of Makhubu’s practice as a lens-based artist working mainly with portraiture, performance and space-time politics. Her exhibition includes the series entitled, Trading Lies, Self-Portrait Project, Inquietude, The Flood and In Living Colour.

The exhibition, in association with Erdmann Contemporary, is on display in the Johannes Stegmann Art Gallery at the University of the Free State from 24 May to 23 June 2017. She has exhibited in Africa, Europe, the US, and China.

Throughout this exhibition, Makhubu focuses on the issue of self-representation, but also brings in geographical locations to question the assumed universality and objectivity of time and place.

Not only an artist, but a writer too
As an award-winning artist, academic and a full-time lecturer at Michaelis School of Fine Art at the University of Cape Town, Makhubu is a force to be reckoned with in the art world. She has also contributed her writing to Critical Arts, African Arts, the Journal of African Cultural Studies and Third Text, as well as other book projects and catalogues.

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