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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Palestinian Ambassador discusses future collaboration in education and development with UFS
2017-06-08

Description: Palestinian Ambassador  Tags: Palestinian Ambassador

From the left:  Chevon Jacobs (Office of International Affairs),
Ambassador Hashem Dajani, Prof Francis Petersen,
Chargé d’Affaires Bassam Elhussiny, and
Kanego Mokgosi (Office of International Affairs).
Photo: Eugene Seegers

Palestine’s Ambassador to South Africa, His Excellency Hashem Dajani, paid a courtesy call to Prof Francis Petersen on 30 May 2017 at the Bloemfontein Campus. Ambassador Dajani was accompanied by Chargé d’Affaires Bassam Elhussiny to congratulate Prof Petersen on his appointment as Vice-Chancellor and Rector of the University of the Free State (UFS).

The diplomatic visit entailed discussions of possible collaborative initiatives between the UFS and universities in Palestine in areas such as student exchanges, capacity building and development, and research.

Diplomacy in action - a tool for internationalisation
The UFS has in the past hosted the Palestinian delegation on public engagements held with the university community, including students and the Institute of Reconciliation and Social Justice, to showcase the socio-political situation in Palestine through the use of film and panel discussions. 

The UFS has built strong networks with other foreign diplomatic missions in the country which have yielded interaction between diplomats and institutes, students and academics on the Bloemfontein Campus. These collaborations are an important tool for success of the broader university’s strategy of internationalisation.

It is through the visit of Ambassador Dajani that the university and the Office of International Affairs hopes to create firm, future strategic collaborations with Palestinian universities,  academics and students.

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