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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.
A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS hosts YSI for first conference of its kind in Africa
2017-06-13

Description: UFS hosts YSI Tags: UFS hosts YSI

From the left: Bryson Nkhoma, a doctoral student from
the International Studies Group, Prof Francis Petersen,
Rector and Vice-Chancellor of the UFS, and
Dr Tinashe Nyamunda, a postdoctoral fellow from the
International Studies Group.
Photo: Siobhan Canavan

In the first conference of its kind on the African continent, the University of the Free State’s Bloemfontein Campus was privileged to host the Young Scholars Initiative (YSI) conference.

Reflecting on the African experience
A total of 65 young and senior scholars from five continents attended the conference Decolonising Africa? The Economic History of Development, hosted by the YSI in partnership with the International Studies Group at the UFS.

The conference, held on 8 and 9 June 2017, provided an opportunity to reflect on the African experience from an historical perspective and to assess the current position of the continent in the global economy. It discussed new themes in development, such as the role of women, minorities and entrepreneurs.

The conference focused on how the business community has operated in an Africa that still faces inequalities and unfair terms of trade and lacks a unified political will.

Keynote speakers at conference
Prof Francis Petersen, Rector and Vice-Chancellor of the UFS, said decolonisation was not self-explanatory. “In its radical form, decolonisation presents two polar opposites. On the one side is white privilege and on the other is black pain.”

Prof Ian Phimister, Senior Research Professor at the Centre for Africa Studies at the UFS presented the opening keynote address entitled International Imperialism: The Violent Making of Southern Africa, 1884-1914.

Other keynote speakers included Prof Sabelo Ndlovu Gatsheni from the University of Pretoria, Prof Gareth Austin from the University of Cambridge, and the closing keynote by Prof Alois Mlambo from the University of Pretoria.

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