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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Perseverance is key for 2017 Abe Bailey recipient

2017-08-23

Gosego Moroka, recipient of the 2017 Abe Bailey Travel Bursary,
says his never-say-die attitude is what helped him win the bursary
the second time round.
Photo: Rulanzen Martin

A valuable life lesson can be learned from Gosego Moroka. The fourth-year LLB student was in the top three for the 2016 Abe Bailey Travel Bursary which was awarded to Candice Thickeson. And now in 2017 Moroka is the recipient.

“It means the world to me as it shows that perseverance is the key. I took last year’s loss as a lesson which I would use to improve as a candidate this year and I’m ecstatic that it came full circle.”

Bursary aims to broaden views
The educational tour will start on 21 November 2017. “We will be travelling to the African Union in Addis Ababa, Ethiopia, and then to London, Oxford and Cambridge universities in England, as well as Edinburgh University in Scotland,” Moroka says. The tour group will be hosted by Goodenough College in England. The bursary aims to broaden the views of young South Africans by providing outstanding students the opportunity to engage with students from other universities.

Comprehensive application process
The application process starts with a motivation letter by the applicants stating the reason for applying. They must then submit letters detailing their leadership roles in the community, school, and at university. This is followed by an interview process. “The university will recommend three persons as possible bursars,” Moroka says. The Abe Bailey Trust will then, with the recommendation of the university, make its own decision in selecting the successful candidate.

Great achievement adds to repertoire
“This achievement was extremely important to me as it is testament that greatness is something one works towards.” Moroka is a former 100m South African champion and is part of the Golden Key International Honour Society. And now he is an Abe Bailey Bursar.

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