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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Student leaders take the lead by launching SRC Fund

2017-08-24

The Student Representative Council (SRC) launched the SRC Fund
at a Business Breakfast on the Bloemfontein Campus.
Photo: Johan Roux

The Student Representative Council (SRC) is not just asking for financial help, but is taking the lead by launching the SRC Fund. According to different guest speakers at a recent SRC Business Breakfast, the student leadership of the University of the Free State (UFS) is setting an example.
“They (the SRC) are saying to us and to you: We are not just saying that we want free education in our lifetime. We are also prepared to assist government in assisting universities however we can in that direction,” says Pura Mgolombane, Dean of Student Affairs at the UFS.

Objectives of fund
The SRC launched the SRC Fund on 4 August 2017 at the Centenary Complex on the Bloemfontein Campus in order to fight against financial exclusion of students. The fund aims to centre all forms of fundraising initiatives by students, decreasing financial barriers to UFS entry, and utilising and maximising networks within business enterprise, former SRC members, alumni, and student fundraising initiatives. It also wants to help with the creation of exposure and mentorship programmes, funds to assist with registration and financial exclusions, entrepreneur development, partnership opportunities, and increasing employment opportunities.
Initiatives such as Right2Learn will in future form part of the fund, and fundraising initiatives such as The Cycle Tour and Kovsies Biggest Braai has also been launched.

Internal and external partnerships
Prof Nicky Morgan, Vice-Rector: Operations at the UFS, says the SRC leadership is not just asking for money. He says they are a “can do leadership” who is asking others to help them to be successful. He also stressed the important relationship between the university and the city and asked that they should work together.
Sikhululekile Luwaca, President of the Bloemfontein SRC, said the SRC wants to “build internal and external partnerships, because universities are microcosms of society”.
“We cannot do it alone and that is why we are trying to bring the business part of it, the corporate enterprise, to also assist the SRC Fund to become sustainable.”

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