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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

UFS partner in first HDCA conference in Africa
2017-09-05

Description: HDCA read more Tags: Human Development and Capability Association, University of Cape Town, HDCA conference, Prof Melanie Walker 

The HDCA conference will take place at the University of
Cape Town from 6 to 8 September 2017.
Photo: Supplied


Academics from the University of the Free State are conference partners in the 2017 Human Development and Capability Association (HDCA) conference taking place from 6 to 8 September 2017 at the University of Cape Town. It is also the first time the conference is held on the African continent. 

Prof Melanie Walker from the Centre for Research on Higher Education and Development at the UFS serves on the local organising committee, as well as on the programme committee for the conference.

Conference theme and context 
The theme for this year’s conference is Challenging inequalities: Human development and social change. The annual conference is a collaborative effort between the Universities of the Free State and Western Cape as well as the Human Science Research Council. It is supported by the National Research Foundation (NRF). 

The conference is held at a key and historic moment for the continent and for South Africa – economically, socially and politically – offering the possibility to bring the approach to the attention of wider audiences of researchers, young scholars, practitioners, and policy- makers/brokers.

Click here for the conference programme

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