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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

International human development practitioners gather at first HDCA conference in Africa
2017-09-18

Description: HDCA read more Tags: Human Development and Capability Association, University of Cape Town, HDCA conference, Prof Melanie Walker 

The first HDCA annual conference on African soil was held at
UCT from 6 to 8 September 2017.


The Human Development and Capability Association (HDCA) is a global community of academics and practitioners that seeks to build an intellectual community around the ideas of human development and the capability approach, and to relate these ideas to the policy arena and justice in the world. The association promotes research within many disciplines, ranging from economics to philosophy, development studies, health, education, law, government, sociology, and more. Members live in over 70 countries worldwide.

The HDCA’s conference is held annually; in 2017, the 17th international conference was held in Africa for the first time. Hosted by the Universities of Cape Town, the Free State (UFS), and the Western Cape, and the Human Sciences Research Council (HSRC), the meeting was held in Cape Town from 6 to 8 September 2017. The conference attracted outstanding global scholars, such as Profs Ravi Kanbur (Cornell), Martha Nussbaum (Chicago), Ingrid Robeyns (Utrecht), and Jayati Ghosh (Jawaharlal Nehru University), among many others.

The conference theme was Challenging Inequalities: Human Development and Social Change, a particularly apt topic in the wake of Stats SA’s latest Poverty Report, which shows growing poverty and inequality in South Africa. Prof Melanie Walker, Director: Centre for Research on Higher Education and Development (CRHED) at the UFS, outgoing vice-president of the HDCA, and a member of the conference committee, led a group of researchers from CRHED, ten of whom were involved in presenting papers, while two former PhD students also presented their research. Overall, the quality of papers was very high, with Prof Nussbaum remarking that this was ‘the best HDCA conference’ she had attended.

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