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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Macufe Wordfest and UFS bring literary practitioners together
2017-10-18

Description: Macufe Wordfest  Tags: Macufe Wordfest
The Macufe Wordfest attracted language practitioners from
the Free State and Eastern Cape Province. From the left are:
Dr Elias Malete (UFS: African Languages),
Prof Johannes Malefetsane Lenake (honoured guest),
Nthabiseng Naketsana (Eastern Cape: Head of
Provincial Languages Services), Shoaneng Sefali
(Chairperson: Free State Writers Forum), Mariaan Otto
(Language Practitioner at FS government) and
Dr Mathene Abram Mahanke (Free State: Head of Provincial
Languages Services). Photo: Jóhann Thormählen

The University of the Free State (UFS) has a responsibility to advance good stakeholder relationships with public and government entities by creating opportunities for collaborative projects. According to Dr Elias Malete, Senior Lecturer and Academic Head at the Department of African Languages, this is why it is important for the UFS to be involved in projects such as Macufe Wordfest.

His department and the UFS Library, in collaboration with the Provincial Languages Services, hosted Wordfest on the Bloemfontein Campus as part of the Mangaung Cultural Festival. He says the main focus of the word festival, held from 4-6 October 2017 in the Economic and Management Sciences Auditorium, was to bring together literary practitioners from the Free State and Eastern Cape.

Prof Malefetsane Lenake honoured
“In this festival, budding authors have a platform to read their works to fellow practitioners, seasoned authors use their experience and expertise to assist budding and aspiring authors, and published authors have the opportunity to launch their new books,” says Dr Malete. 

Highlights included the recognition of longstanding, retired academic, Prof Johannes Malefetsane Lenake, for his contribution to the development of Sesotho, and the awarding of trophies to learners who wrote excellent essays in Sesotho, Setswana, isiXhosa and isiZulu about the life of OR Tambo.

First African Languages Writers Day
On 30 August 2017 various Sesotho writers’ organisations gathered at the UFS Sasol Library to celebrate the first African Languages Writers Day. It was hosted by Department of African Languages and the UFS library and mapped a way forward on ways to promote African Languages recognised by the Free State language policy.

The goal was to promote and preserve African languages, unearth writers, share ideas, and help to shape the future. Dr Malete says such events are important to ensure that UFS “is a people-centred institution where the educational and developmental needs of local communities are catered for”.

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