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UFS Accounting students win Project Alpha competition

21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young

UFS Accounting Students win EY Project Alpha — At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter” captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting.

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.

UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Kovsie Dux student seeks to help farmers through her research

2017-10-24

Chéri-Lynn Steyn, the Kovsie Dux student for 2016/2017,
likes going on game drives in the Kruger National Park
and taking photographs of birds with her brothers.
Photo: Jóhann Thormählen

From failing her first test at university to becoming the Kovsie Dux; from being a first-year in a tutor class to becoming a tutor these are snippets from Chéri-Lynn Steyn’s journey at the University of the Free State (UFS).

Although she was not accepted into Medical School to pursue her childhood dream of studying Medicine, she has never looked back and now wants to guide farmers on how to be more efficient and sustainable.

Steyn, who studies BScAgric Animal Science and Agricultural Economics, was crowned the Kovsie Dux Student for 2016/2017. The award recognises and rewards the top-performing and all-round brilliant student. The criteria are a high academic average, coupled with excellent participation and excellence in extra-curricular activities like Community Service, Culture, Leadership and Sports.

Overcoming obstacles a highlight
The Research Assistant at Agricultural Economics says she cannot believe she is the winner. After three years at university, her CV includes 29 modules and 29 distinctions, but she is a well-balanced individual. She has been on the Agricultural Committee, First-Years Committee at Wag-'n-Bietjie residence, a class representative, is an interprovincial hockey umpire, and has cycled the Cape Town Cycle Tour and Telkom 94.7 Cycle Challenge.

Steyn recently looked back at her UFS journey: “From a layman who knew nothing about the agricultural industry, to someone who is able to understand and join in conversations about the industry,” she says. “My personal highlights are those small significant moments of overcoming obstacles.”

Effort less when you love what you do
She says her success is through grace and the Lord’s strength. “I endeavour to never compare myself to others, but set the standard against myself. This enables me to push myself harder and further than I did previously.”

Steyn also feels that when you love what you do, putting in a lot of effort is no effort at all. “My big dream is to be able to help farmers on a large scale through the research I do.”

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