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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Competition emphasises value of mother-tongue education
2017-11-02

Description: Public Speaking Competition  Tags: Public Speaking Competition  

At the recent Multilingual Debating Competition were, from the left: Anita Muller,
local facilitator; William Magwa, master of ceremonies; Dr Chrismi-Rinda Loth,
project coordinator in the Unit for Language Facilitation and Empowerment; and
Mabatho Ntsieng, project facilitator in Community Engagement.
Photo: Supplied

The Multilingual Public Speaking Competition has been an annual event in Philippolis since 2013. The competition was established as a result of the Multilingual Information Development Programme (MIDP), a project sponsored by the province of Antwerp in Flanders, Belgium. 

The competition is jointly hosted by the Unit for Language Facilitation and Empowerment (ULFE) at the University of the Free State (UFS) and the Department of Community Engagement, also from the UFS. 

Debating in your home language
Grade 6 to 9 learners from four schools participated in this year’s competition. Bergmanshoogte Intermediate School, Madikgetla Primary School, Williamsville Primary School, and Springfontein Primary School each entered their three best speakers per grade. 

Olerato Tshiloane, a Grade 7 learner from Madikgetla Primary School, was named best speaker overall. 

Everyone debated on ‘Heritage’
The overall theme of this annual event was ‘Heritage’. Thirty six learners debated in their mother tongue on aspects of this theme, such as its definition, the role it plays in their lives, and the importance thereof. According to Dr Chrismi-Rinda Loth from ULFE, learners have to present their speeches in their mother tongues. “This emphasises the value of the mother tongue/home language within a teaching context,” she says.

This year’s competition saw 20 Afrikaans speeches, 13 in Sesotho, and three in isiXhosa. The multilingual adjudication panel was composed of teachers from the participating schools, and the head adjudicator from the Afrikaanse Taal- en Kultuurvereniging (ATKV). The ATKV is a partial sponsor of the competition and also provides the participation certificates. 

Dr Loth says ULFE and Community Engagement are looking forward to continue their collaboration, thus contributing to the empowerment of the community.

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