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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Staff member gets fellowship for HIV prevention advocacy
2008-08-01

Ms Estelle Heideman, HIV/Aids Co-ordinator at the Lengau Agriculture Development Centre of the University of the Free State (UFS), was awarded a fellowship under a leadership initiative in the United States of America (USA). It entails an eight-week training programme to help cultivate women leaders in South Africa who will make major contributions to HIV prevention advocacy at the local, regional and national levels. The programme is underwritten by the MAC AIDS Fund and managed by the HIV Centre for Clinical and Behavioral Studies at Columbia University in New York City and the UCLA Program in Global Health at the University of California in Los Angeles. Fellows will participate in an orientation overview, attend regular scheduled prevention seminars and policy meetings, and hold meetings with mentors. At the conclusion of the programme, the leadership initiative will, amongst other benefits, provide funds for fellows to carry out their prevention programme in South Africa. Ms Heideman, in collaboration with the university’s Chief Directorate Community Service and Free State Rural Development Programme, has been working on a number of farms in the southern Free State since 2006. The prevention plan that captured the interest of the US panel of judges is an eight-week programme among farm workers in the Philippolis district with the aim to equip them to take control of their lives by knowing their HIV status and living a healthy lifestyle.
Photo: Supplied
 

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