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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

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Kovsies Star of Stars gives back to communities that need it most
2017-01-15

Description: ' 000 A StarOfStars Finalists Tags: StarOfStars Finalists

The 11 Kovsie Star of Stars finalists.
Photo: Charl Devenish

Description: ' 000 A StarOfStars Winner Tags: A StarOfStars Winner

"Doctor" Tshepo Thajane, the 2017 Kovsie Star of Stars.
Photo: Charl Devenish

Starting in 2016, the UFS Marketing department embarked on a project designed to help learners from less fortunate backgrounds to discover their potential. This competition, dubbed Kovsies Star of Stars, recognises excellence in some of the most disadvantaged schools in the Free State. C-Squared Group, a black-owned and -managed agency, is partnering with the UFS in this endeavour. Amongst many other prizes on offer, the winner is awarded a full bursary to study at the UFS.

For the first year, two of the five Free State districts were identified, namely Xhariep and Motheo. Grade 11 and Grade 12 learners were invited to participate in 2016, the winner being announced at a gala event on the Bloemfontein Campus early in 2017, with Success Lekabe as host for the evening.

Nomonde Mbadi, Director of UFS Marketing, says of the contestants, “All 11 Star of Stars finalists had one thing to say that gave the judges goose bumps, and that was: ‘We want to give back to our community.’ This is truly commendable.”

"Doctor" Tshepo Thajane, from Lefikeng Secondary School in Botshabelo, was selected as the winner of the inaugural Kovsies Star of Stars competition. He is pursuing a degree in Actuarial Sciences, and will be a Karee resident. He says, “I loved UFS before I even came here, because of the respect I was shown. And I really didn’t think I would win; it just came as a surprise to me.”

Lebohang Lesenyeho, from Kgauho Secondary School (Botshabelo), had a special word for the organisers. “I would be very honoured if you could include a message to them. We really thank them for this opportunity.”

It is hoped the competition will garner the support of financial sponsors and be expanded to include learners from Grade 9, 10, 11, and 12 across all five districts in the Free State province.

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