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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

South African universities: Political flashpoints or centres of academic excellence?
2009-02-11

Joint statement by the Convocation of the University of the Free State (UFS) and The South African Academy for Science and Arts

Are South African universities political flashpoints or centres of academic excellence? This is the theme of an international symposium that will be presented on 26 and 27 February 2009 by the Convocation of the University of the Free State (UFS) in collaboration with The South African Academy for Science and Arts on the Main Campus of the UFS in Bloemfontein.

Several renowned speakers such as Prof. Fernand de Varennes (of the Murdoch Law School, Perth, Australia), Prof. Stef Coetzee (former rector of the UFS and presently the executive director of the Afrikaanse Handelsinstituut (AHI)) and Dr Franklin Sonn (chancellor of the UFS) will take part in the discussion. Matters like diversity, transformation and conflict management, alienation, tolerance, conciliation and solutions will be debated. Members of the Convocation and the Academy are invited to attend and take part in the discussion.

The symposium commences on Thursday, 26 February 2009 at 19:00 in the Centenary Complex with a reception and opening address by Dr Sonn. On Friday, 27 February 2009 from 08:00 the discussion of the theme takes place in the Senate Hall, CR Swart Building. The proceedings are expected to last until 17:00.

A complete list of the speakers and the titles of their addresses are available on request.  

Due to limited seating interested persons are advised to confirm their attendance with Ms Kathy Verwey at 051 401 9343 / verweyke.stg@ufs.ac.za .

Full programme

SA Universities:  Political Flashpoints or Centres of Academic  Excellence? – 26-27 February 2009

P R O G R A M
Chairperson: Judge Joos Hefer
Sponsors: The Centre for Financial Planning Law UFS
The Kovsie Alumni Trust

Thursday 26 February

19:00                           Welcome: Judge  Joos Hefer (President Convocation UFS)
19:10                           Welcome:  Prof. Theuns Verschoor (Acting Rector UFS)
19:20 - 19:50               Dr. Franklin Sonn (Chancellor UFS)
19:50 - 20:20               Mr. Dave Steward (Executive Director, F.W. de Klerk Foundation)
20:25                           Reception

Friday 27 February

08:30 - 09:10               Prof. Fernand de Varennes (Murdoch School of Law)
09:10 - 09:20               Discussion
09:20 - 09:50               Prof. Stef Coetzee (Former UFS Rector)
09:50 - 10:00               Discussion
10:00 - 10:20               Interval
10:20 - 10:50               Prof. Annette Combrink (Rector, NWU, Potch-campus)
10:50 - 11:00               Discussion
11:00 - 11:30               Prof. Pieter Kapp (President, Convocation, US)
11:30 - 11:40               Discussion
11:40 - 12:10               Mr. Sean Moodley (CEO, Desmond Tutu Diversity Trust)
12:10 - 12:20               Discussion
12:20 - 12:50               Dr. Dirk Hermann (Deputy Executive Head: Development, Solidarity)
12:50 - 13:00               Discussion
13:00 - 14:00               Lunch
14:00 - 14:30               Prof. Marlene  Verhoef (Director Institutional Language Directorate NWU)
14:30 - 14:40               Discussion
14:40 - 15:10               Dr. Danny Titus (Executive Director: Culture ATKV)
15:10 - 15:20               Discussion
15:20 - 15:50               Interval
15:50 - 16:20               Prof. Hennie van Coller (Head Dept. Afrikaans, Dutch. German and French UFS, Chairperson SA Akademie vir Wetenskap en Kuns)
16:20 - 16:30               Discussion
16:30                           General discussion: Dilemma or opportunities?
17:00                           Close


 Statement by:

Judge Joos Hefer
President of the Convocation
Tel: 051 436 1843
Cell: 083 630 1395
E-mail: jjfhefer@telkomsa.net  

Prof Jacques van der Elst
Chief Executive Officer
The South African Academy for Science and Arts
Tel: 012 328 5082
Cell: 082 8807636
E-mail: jvde@akademie.co.za  

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
10 February 2009

Dr Franklin Sonn,
Chancellor of the University of the Free  State.
Photo: Leonie Bolleurs

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