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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Establishment of International Institute for Diversity gains momentum
2009-03-30

 
Prof. Teuns Verschoor, Acting Rector of the UFS, and Prof. Allen
Photo: Supplied
Prof. Josephine Allen, Emeritus Professor at Cornell University, USA, met with representatives of executive management, staff and students of the University of the Free State (UFS) during March as part of a consultative process with the university community in the establishment of the proposed International Institute for Diversity (IID).

The establishment of the IID follows the closure of the Reitz Residence in 2008. The Institute will be established on the same premises. The IID is envisaged as a centre of academic excellence for studying transformation and diversity in society – a living laboratory for combating discrimination and enabling and enhancing reconciliation in societies grappling with the issues of racism, sexism and xenophobia.

It is planned that the IID will be a multidisciplinary and multidimensional Institute with institutional governance and research responsibilities in the broad context of diversity management, and a fundamental commitment towards inclusiveness.

Prof. Allen said: “The consultation process is an important aspect of the establishment of the IID to ensure that all institutional stakeholders contribute to the project from beginning to end.”

Prof. Allen will continue her Fulbright Fellowship at the UFS this year, following an initial research period of six months in 2008.

A number of senior specialists will join UFS for different periods during 2009 and 2010, with major support from the USA Embassy and the Fulbright Programme in South Africa, to assist and advise on the establishment and roll-out of the IID.

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