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21 June 2019 | Story Valentino Ndaba | Photo Ernst & Young
UFS Accounting Students win EY Project Alpha
At the Ernst & Young Project Alpha 2019 Awards, some of the members of the winning team, from left: Kyle du Bruyn, Luke Rhode, Janri du Toit, Nicolaas van Zyl, Mojalefa Mosala (Business Ethics Lecturer), Bianca Malan, Lorandi Koegelenberg and Frans Benecke.

A few years ago the news was saturated with Volkswagen’s (VW) fuel emission scandal. “Dieselgate”. Investigations in the US found the German automaker guilty of programming computers in their diesel cars to alter its engine operations to seemingly meet legal emission standards.

A question of ethics

A notice of violation of the Clean Air Act issued by the US Environmental Protection Agency had dire consequences for the automobile company, but positive implications for the economy and the environment. As part of a lawsuit settlement, vehicles were recalled, fines were paid, and approximately 21 million affected vehicles with VW diesel engines were refitted by September 2015.

Project Alpha tackles ethical issues

A group of eight students from the University of the Free State (UFS) presented their case study of “Dieselgate” to a panel of judges in this year’s Ernst & Young Project Alpha competition. They emerged as the ultimate winners.

The “Hoaxwagen” group’s 10-minute video demonstrated “a critical assessment of a multidimensional matter”   captivating the judges. “I was impressed, because their presentation addressed other skills such as the ability to present, communicate, come out of their comfort zone and be innovative, while at the same time addressing an ethical issue,” said Mojalefa Mosala, a judge and Business Ethics lecturer at the UFS.

Centred on critical thinking

The UFS is the first university outside of Johannesburg that participated in the Project Alpha contest. Ernst & Young and the UFS have forged a strong relationship over the past few years, giving students a glimpse into the corporate world of accounting. 

“Project Alpha encourages critical thinking and not taking things at face value, by looking a bit deeper, spending time to understand the pros and cons of any situation in order to make an informed decision,” said Frans Benecke, member. of the winning team that prevailed over 82 others. Benecke’s team walked away with R2000 shopping vouchers and a life-long learning experience.

Engaging in global conversations 

Participation in the competition gave students the opportunity to be exposed to contemporary global thinking, which is strongly advocated in the UFS’s Integrated Transformation Plan.


UFS Accounting students win 2019 Ernst & Young Project Alpha competition from University of the Free State on Vimeo.

News Archive

Marjolein Sêr Group to compete in America
2009-04-03

 
Prof. Ezekiel Moraka, Vice-Rector: Student Affairs at the UFS and the Sêr Group of Majolein residence.
Photo: Hannes Pieterse
A group of 17 female students from the University of the Free State’s (UFS) Marjolein Hostel have been selected to represent the university in an international a capella singing competition in New York, USA on 18 April 2009.

It is the first time that a South African singing group will take part in this competition.

The group has been singing together with coach Ms Marisan Nienkemper since 2006. In that year they obtained a second place and in 2008 they won the UFS’s serenade competition as well as received the prize for the best newly-composed a capella song. They also competed in the national university serenade competition in August 2008.

Ms Nienkemper contacted Ms Amanda Newman, the executive director of Varsity Vocals in the USA at the end of last year. Based on a video audition, she invited the group to compete in the international competition. She also regarded the group as having a high standard.

“We are extremely proud of Marjolein. Student life is an important part of higher education institutions and of the total development of students. The fact that one of our residences qualified for this competition is an indication of the vibrancy of our student life,” said Prof. Ezekiel Moraka, Vice-Rector: Student Affairs of the UFS.

The group will be leaving South Africa on 11 April 2009. The competition will take place at the Lincoln Center for the Performing Arts.

Media Release
Issued by: Lacea Loader
Assistant Director: Media Liaison
Tel: 051 401 2584
Cell: 083 645 2454
E-mail: loaderl.stg@ufs.ac.za  
2 April 2009

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